Omdia’s latest forecasts reveal that TV & Video will remain as fragmented as it is today, well into the 2030s. The idea that online video would rapidly transform global TV & Video by pushing viewers away from traditional TV is now looking increasingly premature. Yes, it is true that some pay-TV customers in major global markets like the US are cutting the cord and moving towards streaming alternatives, but in reality, the lifetime of traditional linear TV looks relatively secure for the foreseeable future. In the coming decade, TV viewers will still be navigating between broadcast TV alongside free and paid streaming services and social media platforms. As for the business of TV & Video, while SVOD will remain the key platform for premium content for years to come, growth is now stagnating. Major growth areas are FAST and micro-dramas, while the might of YouTube will continue to rule viewing time.
This keynote presentation is based on the very latest market data and forecasts from Omdia, one of the worlds’ leading analyst firms, and includes an exclusive Asian unveiling of Omdia’s latest forecasts on the new business of micro-dramas.