In today’s rapidly evolving media landscape, AI and automation dominate the headlines, but the real business risk lies elsewhere: brand erosion. Scott McCarthy, VP of Global Brand Protection at DreamWorks Animation, has spent two decades ensuring the studio’s iconic characters remain consistent, trusted, and authentic across 40+ markets.
In this session, Scott will explore how brand integrity - across dubbing, casting, translation, and cultural nuance - is not just a creative issue, but a direct driver of long-term monetization. He will highlight real-world examples of what happens when oversight fails: characters mistranslated, voices miscast, and franchises weakened. He’ll also share best practices for building global consistency that protects intellectual property, drives consumer trust, and unlocks new revenue streams across streaming, consumer products, and beyond.
The takeaway: In an age of disruption, safeguarding brand consistency is a critical business strategy for media companies looking to scale storytelling worldwide.