AGENDA 2025

DEC 3—Wednesday


DECEMBER 3, WEDNESDAY


9am—6pm

MARKET OPENS


9am—6pm

ATF In-Development Club presents—

ATF x SAAVA IP ACCELERATOR 2025

The ATF x SAAVA IP Accelerator Prog brings together the best content/business concepts globally, to meet with international co-producing partners, distributors, commissioners, and financiers.

Projects in:

  • Creative & Literary Arts IPs looking for development/production funding:

  • Business Venture IPs and start-ups in the media-tech/content/entertainment space looking for credit/venture/private equity partners

In collaboration with SAAVA

Partner: CreativesAtWork

Sponsor: Goldfinch


10am—10.30am

OPENING CEREMONY

Guest-of-Honour: Tan Kiat How, Senior Minister of State, Ministry of Digital Development and Information, Singapore


10.30am—11am

Analyst Exclusive

TRENDING ASIA—CO-PRODUCTIONS UNLOCKED

Asia is a key hub for global co-productions, raising new opportunities and challenges for international partnerships. This session covers the latest data across linear and VOD distribution, explores standout case studies of innovative formats and IPs, and highlights the trends shaping co-production involving Asia. Together, these insights reveal how the region’s market is evolving, and which factors are driving its growth.


11am—12pm

SHOWCASE SHANGHAI

You are warmly invited to step into Shanghai’s vibrant world of creative content—where Eastern storytelling and modern production come together in perfect harmony.

This session will stage Shanghai’s foremost media companies who will proudly present more than 10 meticulously crafted productions—including A Better Life, The Duke in White, and Fated Master and Disciple—spanning a wide range of genres, from historical epics and urban dramas to mystery and crime series. Together, they embody the creative vitality and production excellence that define Shanghai as one of Asia’s foremost hubs for content creation.

Engage in in-depth discussions with representatives from Shanghai’s leading media companies, explore partnership opportunities and unlock the global potential and value of premium Chinese content.

Register your interest here

Brought to you by The State Council Information Office of the People's Republic of China, National Radio and TV Administration(NRTA), People's Republic of China, Shanghai Municipal Administration of Culture and Tourism, Shanghai Media Group


12pm—2pm

BUYER’S LUNCH: TAIWAN SPOTLIGHT

Step into Taiwan’s vibrant industry of storytelling at this exclusive event. Discover original TV content and films that combine creativity with international market potential. Meet the top producers and distributors from Taiwan, explore co-production and licensing opportunities, and connect with partners eager to collaborate on the global stage. Don’t miss this opportunity to be among the first tier to access Taiwan’s dynamic creative slate and unlock new business possibilities at ATF. 

By Invitation only—Open to buyers. (Limited vacancies, subject to accreditation)

Brought to you by Taiwan Creative Content Agency (TAICCA)


1.30pm—2pm

Analyst Exclusive

THE STATE OF SCRIPTED COMMISSIONING IN APAC

This session unpacks the evolving scripted landscape in Asia-Pacific: who is commissioning, what is being licensed, and which genres and formats are in demand? Ampere’s data tracks the journey of scripted projects—from comedy to drama, from greenlight to distribution—highlighting the titles which have gained renewals and those doomed to cancellation.


1.45pm—2.15pm

Fringe Event

EXCLUSIVE SESSION: “ONE YEAR”

Join us for the unveiling of “One Year,” Kantana partner with SOF Studios’ new Boys Love series, filmed in the stunning coastal province of Phuket, Thailand, where ocean horizons, heritage streets, and island culture shape a romantic cinematic backdrop.

Get a first look at the story, concept, and creative vision ahead of its official release next year.

The session includes a Meet & Talk with the lead actor, director, and producer as they share insights from the filmmaking journey.

Brought to you by SOF Studio


2pm—3pm

K-CONTENT & FORMAT SHOWCASE

Discover Korea’s innovative formats and globally beloved dramas. From standout dramas such as KBS Media’s To My Beloved Thief, and Mr. Romance’s Buy King, to creative formats like CJ ENM’s Date My Friend, SLL Jongang’s Just Makeup, and Something Special’s Iron Squad—you are invited to a special showcase where you can experience the charm and new possibilities of K-content firsthand.

  • HeayYoung Na, Sales Executive, Formats – SEA, US, LATAM, CJ ENM
  • Minny Son, Sales Manager, KBS Media
  • Brian Kim, Producer, Mr. Romance
  • Hyejin PARK, Senior Manager, SLL Joongang Co., Ltd
  • Courtney Boyett, Sales and Licensing Team, Something Special
  • June Yeoh, APAC Media Partnerships Lead, Protégé (Moderator)

Register your interest here

Brought to you by Korea Creative Content Agency (KOCCA)


2pm—2.30pm

BUSAN GLOBAL CONTENT PAVILION: CONNECTING BUSAN’S CREATIVE POWER TO THE WORLD

The Busan Global Content Pavilion brings together leading creators and production companies from Korea’s dynamic coastal city — a rising hub in Asia’s content industry. 

Showcasing original works across animation, character IP, and digital media, this pitching showcase highlights vibrant creativity and technological innovation.

Serving as a dynamic platform for global collaboration, co-production, and content distribution, the Pavilion presents fresh ideas and inspiring stories from the city’s outstanding creative ecosystem. 

Join us to experience the next wave of creativity from Busan! 

Brought to you by Busan IT Industry Promotion Agency


2pm—2.30pm

Fringe Event

TV Asahi will hold a premiere showcase and presentation of its latest work, "Masked Ninja Akakage." We invite you to participate and experience the potential of this production!

Brought to you by TV Asahi 


2.30pm—3pm

Fringe Event

ONE 31 x SINGAPORE: CONTINUING CROSS-BORDER COLLABORATION

ONE 31 proudly announces the launch of its first co-investment project with Singapore, set to make its official debut at ATF. This milestone collaboration marks a new chapter in regional creative partnership, showcasing shared vision and strong international cooperation.

Brought to you by ONE 31


3pm—3.30pm

ATF In-Development Club presents— 

BRAND CONSISTENCY: THE HIDDEN DRIVER OF GLOBAL MONETIZATION

In today’s rapidly evolving media landscape, AI and automation dominate the headlines, but the real business risk lies elsewhere: brand erosion. Scott McCarthy, VP of Global Brand Protection at DreamWorks Animation, has spent two decades ensuring the studio’s iconic characters remain consistent, trusted, and authentic across 40+ markets.

In this session, Scott will explore how brand integrity - across dubbing, casting, translation, and cultural nuance - is not just a creative issue, but a direct driver of long-term monetization. He will highlight real-world examples of what happens when oversight fails: characters mistranslated, voices miscast, and franchises weakened. He’ll also share best practices for building global consistency that protects intellectual property, drives consumer trust, and unlocks new revenue streams across streaming, consumer products, and beyond.

The takeaway: In an age of disruption, safeguarding brand consistency is a critical business strategy for media companies looking to scale storytelling worldwide.


3pm—4pm

THE SHOW BEGINS: UNBOXING LINMON 2026—2027 UPCOMING SLATES

Join Linmon Media International as it unveils an exciting array of captivating content for 2026—2027. This session showcase will offer an exclusive preview to Linmon’s new drama series. All industry buyers, exhibitors, content and media partners are welcomed to attend.

  • Roy Lu, General Manager, Linmon International
  • Zhangyuxuan Qiao, Manager, International Distribution, Linmon International
  • Sharon Ma, Manager, International Distribution, Linmon International
  • Bao Shangen, Artiste

Register your interest here

Brought to you by Linmon Media International


3pm—4pm

Fringe Event

This is a joint project by four broadcasting stations in Osaka (ABC TV, MBS, KANSAI TV, YOMIURI TV) that will be exhibiting at the Japan Pavilion. 

Brought to you by ABC TV, MBS, KANSAI TV & YOMIURI TV


3.30pm—4pm

ATF In-Development Club presents— 

RESHAPING GLOBAL STORYTELLING AND IP

Join industry leaders as they discuss how innovation is reshaping global IP, from character creation to studio production, transforming how stories are created and shared. Exploring the new frontiers of creativity and ownership, this session will also examine how technology can bridge cultures, empower artists, and redefine the business models driving the next generation of storytelling.


3.30pm—4pm

Fringe Event

DISCOVER MANDEEWORK’S SUCCESSFUL PROJECTS AND 2026 UPCOMING LINE-UP

Mandeework proudly presents a curated showcase of our successful projects, alongside the unveiling of our 2026 project line-up — a bold new slate of original titles driven by creativity and vision.

Join us for an exclusive session where we highlight our highlighted projects, present our creative direction for the year ahead, and explore meaningful partnership opportunities.

Brought to you by Mandeework


4pm—4.30pm

ATF In-Development Club presents— 

SMALL BUDGET, BIG WINS

A reminder of what the crux of this industry is about, this rare session with Matīss Kaža, winner of the 2025 Oscar for Best Animated Feature Film, addresses the epidemic of creativity. Low-budget movies can achieve big success because financial constraints foster creativity, authenticity, and a sharp focus on storytelling and character development rather than expensive spectacle. While $4 million is subjective in it being low budget, it is an outstanding example, being a fraction of the cost of major studio animated films which can cost hundreds of millions. What highlights were important to Matīss? Listen in on Dec 3 + Q&A segment.


4pm—5pm 

DRAMA GEMS FROM JAPAN 

Prepare to be captivated by the finest and latest Japanese dramas! This event will showcase a selection of thrilling titles, with a moderator delving into their standout features and revealing why they are essential viewing. Following this, presenters for two selected shows will take the stage for in-depth presentations and a Q&A session. Don't miss this exclusive and unparalleled opportunity! 

Brought to you by MIC and BEAJ


4pm—6pm

ATF In-Development Club presents—

ATF x EST N8 HORROR PITCH 2025

A returning pitch for the second-year, this initiative for horror film producers and projects from Asia offers opportunities into the horror genre across Asian markets, with intentions to develop and pitch to the US market.

In collaboration with EST N8


4pm–6pm

HAPPY HOUR @ KOREA PAVILION

You’re invited to the Korea Pavilion Happy Hour!

At ATF 2025, Korea’s top broadcasters, production studios, and animation creators will highlight the very best of the Korean content industry. Join us to connect with Korean companies that can elevate your business.

Light snacks, beverages, and traditional Korean liquors and sweets will be served, along with the chance to enjoy traditional Korean desserts, and special souvenirs prepared for our guests.

All attendees interested in Korean content are warmly welcome!

Register your interest here

Brought to you by Korea Creative Content Agency (KOCCA)

4pm–6pm

SINGAPORE HOUR @ SG PAVILION

You’re invited to Singapore Hour at the Singapore Pavilion!

Access exclusive industry showcases and announcements from Singapore’s top media executives and meet over 90 Singapore media companies to discover opportunities, connect with industry leaders, and explore the future of content!

Open to all!

Brought to you by Infocomm Media Development Authority (IMDA)

4.30pm—6pm

ATF In-Development Club presents— 

PIECES OF THE PRODUCTION PUZZLE—A CO-PRODUCTION PROGRAM

* Networking Session—Food & beverage included

A new endeavour for co-producers, this segment brings parts of the production ecosystem together.

Join us for the following segments:

Fireside Chat:

DISCOVER TÜRKIYE: STORIES, INCENTIVES, LOCATIONS

A gold standard in production services that offer technological and skilled human resources, Türkiye ups the ante in its film shooting locations and shooting opportunities. Don’t miss this intimate discussion that will give unique and valuable insights producers will need in today’s formidable landscape.

  • Alex Sutherland, Founder, AZ Celtic Films
  • M. Selçuk Yavuzkanat, Deputy Director General of Cinema, Ministry of Culture and Tourism, Republic of Türkiye (Moderator)

Networking Session:

CLÖSE ENCÖUNTERS

Following the Fireside Chat session, this segment will present an opportunity for industry interactions. This spark at ATF will light the way forward, giving projects every chance of succeeding, as co-producers, decision makers, and financiers gather for an organic assembling over drinks and canapés.

By Invitation only—Open to producers, decision makers, and financiers (Limited vacancies, subject to accreditation)

Brought to you by the Directorate of Cinema, Ministry of Culture and Tourism of the Republic of Türkiye.


5pm—6pm

KC GLOBAL MEDIA DISTRIBUTION CONTENT SHOWCASE—YOUR GATEWAY TO WORLD-CLASS CONTENT

Step into a world of bold storytelling, where standout Asian stories take centre stage and connect with audiences through compelling narratives. 

This year’s lineup features powerful, conversation-starting titles that reflect the diversity and depth of today’s content landscape, including A Controversial Entertainer, Laya, Lost and Found, and Decalcomania. Each title showcases the region’s best creative talent, and you’ll get to hear directly from the directors, producers, and cast, live at the showcase.

Backed by the powerhouse brands AXNAnimaxONEKCM and AXN Sports, the showcase delivers a curated slate of premium content designed for global audiences seeking fresh, and high-impact stories.

Don’t miss this opportunity to connect with one of Asia’s leading entertainment networks.

Register your interest here

Brought to you by KC Global Media


6pm—6.30pm

UNIFYING YOUR CONTENT, MARKETING WITH AI

In this much-anticipated session, hosted by the Development Research Center of National Radio and Television Administration (NRTA) and YoyWow—one of China’s leading cross-platform video content service and MCN companies specializing in global distribution and commercialization of short-form video content—industry leaders gather to speak on AI, and the advantages of conquering platform processes, ultimately benefitting the vital integrated marketing engine.

Highlights

  • AI Strategy Decoded: Unlocking the core methodology behind precision omni-channel marketing.
  • YouTube Trends Unveiled: Mastering platform algorithms and tapping into ecosystem advantages.
  • Global Case Studies: Deconstructing the engine of integrated marketing in international communication.

Brought to you by YOYWOW Space


6pm—9pm

IQIYI & G.H.Y CULTURE & MEDIA EXTRAVAGANZA 

By Invitation Only

Brought to you by G.H.Y Culture & Media

8.30pm—11.30pm

Lights, Camera, Party —

ATF’S SKYLINE ROOFTOP BASH RETURNS!

Join us once again at one of Singapore’s trendiest rooftop venues as ATF brings the vibe, the view, & unforgettable connections.

Present ATF 2025 All-Access Badge to enter

*Programme subject to change

The opinions expressed and content presented by the speakers, moderators, and judges,
are solely their own and do not represent that of the producer (ATF and RX).