AGENDA 2025

DEC 3—Wednesday


DECEMBER 3, WEDNESDAY


9am—6pm

MARKET OPENS


9am—6pm

ATF In-Development Club presents—

ATF x SAAVA IP ACCELERATOR 2025

The ATF x SAAVA IP Accelerator Prog brings together the best content/business concepts globally, to meet with international co-producing partners, distributors, commissioners, and financiers.

Projects in:

  • Creative & Literary Arts IPs looking for development/production funding:

  • Business Venture IPs and start-ups in the media-tech/content/entertainment space looking for credit/venture/private equity partners

In collaboration with SAAVA

Partner: 


10am—10.30am

OPENING CEREMONY


10.30am—11am

Analyst Exclusive

TRENDING ASIA—CO-PRODUCTIONS UNLOCKED

Asia is a key hub for global co-productions, raising new opportunities and challenges for international partnerships. This session covers the latest data across linear and VOD distribution, explores standout case studies of innovative formats and IPs, and highlights the trends shaping co-production involving Asia. Together, these insights reveal how the region’s market is evolving, and which factors are driving its growth.


11am—12pm

CONTENT SHOWCASE

Brought to you by China Pavilion


12pm—2pm

BUYER’S LUNCH: TAIWAN SPOTLIGHT

Step into Taiwan’s vibrant industry of storytelling at this exclusive event. Discover original TV content and films that combine creativity with international market potential. Meet the top producers and distributors from Taiwan, explore co-production and licensing opportunities, and connect with partners eager to collaborate on the global stage. Don’t miss this opportunity to be among the first tier to access Taiwan’s dynamic creative slate and unlock new business possibilities at ATF. 

By Invitation only—Open to buyers. (Limited vacancies, subject to accreditation)

Register your interest here (coming soon). 

Brought to you by Taiwan Creative Content Agency (TAICCA)


1.30pm—2pm

Analyst Exclusive

THE STATE OF SCRIPTED COMMISSIONING IN APAC

This session unpacks the evolving scripted landscape in Asia-Pacific: who is commissioning, what is being licensed, and which genres and formats are in demand? Ampere’s data tracks the journey of scripted projects—from comedy to drama, from greenlight to distribution—highlighting the titles which have gained renewals and those doomed to cancellation.


2pm—3pm

K-CONTENT & FORMAT SHOWCASE (KOCCA)

Brought to you by Korea Creative Content Agency (KOCCA)


3pm—3.30pm

ATF In-Development Club presents— 

BRAND CONSISTENCY: THE HIDDEN DRIVER OF GLOBAL MONETIZATION

In today’s rapidly evolving media landscape, AI and automation dominate the headlines, but the real business risk lies elsewhere: brand erosion. Scott McCarthy, VP of Global Brand Protection at DreamWorks Animation, has spent two decades ensuring the studio’s iconic characters remain consistent, trusted, and authentic across 40+ markets.

In this session, Scott will explore how brand integrity - across dubbing, casting, translation, and cultural nuance - is not just a creative issue, but a direct driver of long-term monetization. He will highlight real-world examples of what happens when oversight fails: characters mistranslated, voices miscast, and franchises weakened. He’ll also share best practices for building global consistency that protects intellectual property, drives consumer trust, and unlocks new revenue streams across streaming, consumer products, and beyond.

The takeaway: In an age of disruption, safeguarding brand consistency is a critical business strategy for media companies looking to scale storytelling worldwide.


3pm—4pm

CONTENT SHOWCASE

Brought to you by Linmon Media International


3.30pm—4pm

ATF In-Development Club presents— 

RESHAPING GLOBAL STORYTELLING AND IP

Join industry leaders as they discuss how innovation is reshaping global IP, from character creation to studio production, transforming how stories are created and shared. Exploring the new frontiers of creativity and ownership, this session will also examine how technology can bridge cultures, empower artists, and redefine the business models driving the next generation of storytelling.


4pm—4.30pm

ATF In-Development Club presents— 

SMALL BUDGET, BIG WINS


4pm—5pm 

DRAMA GEMS FROM JAPAN 

Prepare to be captivated by the finest and latest Japanese dramas! This event will showcase a selection of thrilling titles, with a moderator delving into their standout features and revealing why they are essential viewing. Following this, presenters for two selected shows will take the stage for in-depth presentations and a Q&A session. Don't miss this exclusive and unparalleled opportunity! 

Brought to you by Japan Pavilion


4pm—6pm

ATF In-Development Club presents—

ATF x EST N8 HORROR PITCH 2025

A returning pitch for the second-year, this initiative for horror film producers and projects from Asia offers opportunities into the horror genre across Asian markets, with intentions to develop and pitch to the US market.

In collaboration with EST N8


5pm—6pm

KC GLOBAL MEDIA DISTRIBUTION CONTENT SHOWCASE—YOUR GATEWAY TO WORLD-CLASS CONTENT

Step into a world of bold storytelling, where standout Asian stories take centre stage and connect with audiences through compelling narratives. 

This year’s lineup features powerful, conversation-starting titles that reflect the diversity and depth of today’s content landscape, including A Controversial Entertainer, Drug War: A Conspiracy of Silence, Lost and Found, and Decalcomania. Each title showcases the region’s best creative talent, and you’ll get to hear directly from the directors, producers, and cast, live at the showcase.

Backed by the powerhouse brands AXNAnimaxONEKCM and AXN Sports, the showcase delivers a curated slate of premium content designed for global audiences seeking fresh, and high-impact stories.

Don’t miss this opportunity to connect with one of Asia’s leading entertainment networks.

Brought to you by KC Global Media


4.30pm—5pm

DISCOVER TÜRKIYE: STORIES, INCENTIVES, LOCATIONS

  • Alex Sutherland, Founder, AZ Celtic Films
  • Birol Güven, Director General of Cinema, Ministry of Culture and Tourism, Republic of Türkiye (Moderator)

5pm—6pm

ATF In-Development Club presents— 

PIECES OF THE PRODUCTION PUZZLE—PRODUCERS' NETWORKING SESSION

A new platform that brings parts of the production ecosystem together, this session hopes to be yet another spark at ATF that will light the way forward, giving projects every chance of succeeding.

By Invitation only (Limited vacancies, subject to accreditation)

Register your interest here (coming soon). 


6pm—6.30pm

CONTENT SHOWCASE

Brought to you by YOYWOW Space


8.30pm—11.30pm

Lights, Camera, Party —

ATF’S SKYLINE ROOFTOP BASH RETURNS!

Join us once again at one of Singapore’s trendiest rooftop venues as ATF brings the vibe, the view, & unforgettable connections.

Present ATF 2025 All-Access Badge to enter

*Programme subject to change

The opinions expressed and content presented by the speakers, moderators, and judges,
are solely their own and do not represent that of the producer (ATF and RX).