Director of International Communication Institute, Development Research Center
National Radio and Television Administration (NRTA)

Ms. Xinmei Zhu is the Director of the Institute of International Communication at the Development Research Center of the NRTA. She specializes in international communication theory, national image building, and innovative global narrative systems, and has published several significant academic achievements. She is dedicated to exploring effective pathways for sharing Chinese culture and values with global audiences while providing strategic insight and intellectual support for China’s media internationalization.