ATF incorporates a forward-looking program exploring AI’s transformative role in entertainment—bringing together buyers, sellers, legal experts, production leaders, and AI-enablers.
Curated for clarity and collaboration, The AI Genre | Entertainment Reimagined will offer attendees the opportunity to examine how AI is reshaping value, rights, and creativity across the ecosystem, enabling smarter partnerships, new business models, and future-ready content strategies.
AI-focused sessions will unpack tools, risks, and opportunities for buyers, sellers, legal, and production. AI content screenings will also be held at this venue.
AI-native companies on the market floor will showcase solutions that enhance development, production, distribution, and monetisation.
The AI-focused workshop will deliver production insights, demonstrating tools, workflows, and efficiencies that streamline content creation, post-production, and scalable storytelling.
(Ticketed Separately)
ATF’s AI Theatre on L5 will be covering the following themes across the 3 days of conference sessions.
The Algorithmic Buyer: Precision, Prediction & the Rewiring of Entertainment Value
As AI reshapes acquisition, demand forecasting, monetisation, and commerce, buyers evolve from curators of content to architects of predictive, data-driven entertainment ecosystems.
Infinite IP: Rewriting Ownership, Value & Story in the Age of Generative AI
As AI transforms content into endlessly adaptable, market-responsive assets, sellers must navigate the tension between limitless monetisation and preserving the integrity of original storytelling
While the AI Theatre & AI Avenue features a dedicated AI-focused stage & space, the conversation extends far beyond it. AI will inevitably be woven across sessions on ATF’s Main Stage and In-Development Stage, reflecting its growing influence on storytelling, financing, rights, and production—reflecting the holistic, industry-wide exploration of its impact. In essence, AI won’t sit in one room—it will shape every conversation.