ATF incorporates a forward-looking program exploring AI’s transformative role in entertainment—bringing together buyers, sellers, legal experts, production leaders, and AI-enablers.
Curated for clarity and collaboration, AI | Entertainment Reimagined will offer attendees the opportunity to examine how AI is reshaping value, rights, and creativity across the ecosystem, enabling smarter partnerships, new business models, and future-ready content strategies.
Beyond the hype, AI is redrawing entertainment’s value chain. Throughout three days of high-level conversations, explore how leaders are rethinking studios, IP, rights, production, acquisition and investment—and defining what the industry becomes next.
A dedicated zone where AI innovation meets entertainment opportunity, connect with creators, producers, platforms and decision-makers, and discover technologies reshaping how content is created, produced, localised, distributed and monetised.
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See AI in action—From AI-powered greenlighting to the next generation of AI creators: watch Largo put projects to the test, then experience the AI Hackathon 2026, as Asia’s boldest ideas compete live for the crown in a high-stakes Grand Finals.
Learn from leading AI and creative-technology experts through hands-on certification workshops designed to build practical skills, deepen industry knowledge and equip you for the next era of entertainment.
(Ticketed separately)
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AI is no longer simply making production faster or cheaper — it is beginning to change what can be made, who gets to make it, and how stories are developed from idea to screen. In this keynote fireside chat, Daniel Gordon explores what an AI-native production model really looks like: where AI can unlock radically new creative possibilities, where human craft remains irreplaceable, and how producers can rethink the economics, workflows, and creative processes of filmmaking. As the technology races ahead, the bigger question is no longer “Can AI make a film?” but “What kind of films, worlds, and businesses become possible when we build for AI from the start?”
AI is not just changing how content is made — it is opening the door to entirely new characters, worlds and entertainment formats. Studio Meta-K CEO Kim Kwang-jib takes us inside the emerging AI-native content ecosystem, exploring how Korea is combining its global storytelling expertise with generative AI and virtual humans to create IP that can be produced, scaled and experienced in radically new ways. The bigger question: if the rules of creation have changed, what will the next global entertainment franchise look like?
AI has moved rapidly from experimentation to execution across the content business—but as 2026 draws to a close, the bigger question is no longer what can AI do? It is what is actually changing the economics, creative models and global circulation of content?
In conversation with Karen Fu, CEO & Deputy President of the Huace Group, this fireside chat looks beyond the technology itself to examine the next phase of the AI-content business: how AI is reshaping what gets made, how quickly it can travel, how IP can be adapted for different audiences, and where new formats such as microdramas fit into the global content economy.
From production efficiency and localisation to new forms of IP development and distribution, what lessons has 2026 taught the industry—and where will the smartest content companies place their bets in 2027?
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10 international projects, 1 judge—
Be there live as Largo’s AI evaluates the next generation of film ideas on the ATF stage.
As AI rapidly transforms the entertainment industry, the conversation is expanding beyond technological capability towards a more fundamental question: what must be preserved as the industry evolves?
Bringing together leaders from the Television Academy, the Motion Picture Association (APAC), and the World Intellectual Property Organization (WIPO), this keynote discussion examines how institutions, industry bodies, and policymakers are approaching the opportunities and challenges presented by AI. From authorship, intellectual property, and rights management to cultural identity, creative integrity, and the future of human-led storytelling, the panel explores the frameworks, principles, and governance models that may shape entertainment's next chapter.
Representing perspectives from North America, Europe, and Asia-Pacific, the conversation seeks to provide a balanced global view of how creativity, innovation, and responsible stewardship can coexist as AI becomes increasingly embedded across the entertainment value chain.
Entertainment has always been global. AI regulation is not. As the US, China, Europe, and APAC develop increasingly different approaches to copyright, training data, digital likeness, authorship, and AI governance, companies are facing a new reality: content may be legal in one market, prohibited in another, and commercially risky everywhere in between.
Bringing together leading legal experts from Asia, North America, and China, this discussion examines the legal fault lines emerging across the global entertainment industry—and what studios, platforms, producers, and rights holders must do to operate confidently across borders.
AI is parsing contracts, flagging likeness rights, modeling residual exposure, and reshaping talent negotiations. This session tackles governance, compensation, and risk.
AIGCXCHANGE × YWS CREATORS LAB 2026 · THE ROAD TO ATF
3 HOURS / 1 PLATFORM / 4 CITIES / 3 SERIES COMMISSIONS
Finalists from Bangkok, Singapore, Kuala Lumpur and Seoul compete to create an original AIGC vertical drama pilot with the potential to become a globally distributed 52-episode series.
AI is transforming the entertainment value chain—from creation to distribution and acquisition—while introducing AI-native buyers who optimise, repackage, and monetise content dynamically. As development accelerates and commissioning becomes data-driven, content evolves from a fixed asset into a flexible, reusable input designed for continuous localisation, adaptation, and cross-platform scalability.
AI is becoming the invisible greenlight executive—ranking pitches, forecasting audience demand by territory, modelling financial outcomes, estimating return on investment, and identifying franchise potential before a project is commissioned. As predictive intelligence becomes embedded across acquisitions, commissioning, financing and development, how are buyers and investors using these tools to reduce risk without suppressing originality? This session explores where data strengthens decision-making—and where human instinct remains irreplaceable.
Content libraries are no longer static archives—they are becoming programmable assets. AI now enables remastering, multilingual localisation, alternate edits, synthetic production, and entirely new forms of derivative content. At the same time, studios and rights holders are discovering that their archives may hold value not only as content, but also as training data, creative inputs, and future intellectual property ecosystems.
As catalogues become increasingly renewable, how should owners think about monetisation, licensing, control, and creative stewardship? Where does enhancement end and distortion begin? And who ultimately benefits when legacy content is reimagined by AI?
* Dates/Timing subject to change