Jessie Tan is the Managing Partner of Shin Associates and one of Malaysia’s leading TMT and entertainment lawyers. Her practice sits at the intersection of content, technology and commerce, working with studios, producers, platforms, technology companies and rights holders to structure, protect and commercialise their businesses and creative assets. 

Her experience spans the full content and technology ecosystem, from development, production, financing and rights exploitation to intellectual property, digital platforms, technology transactions, data and emerging technologies. This includes complex and cross-border matters involving evolving technologies and business models, and increasingly, the impact of artificial intelligence across the creative economy.

Jessie brings a strong commercial perspective to her work, combining an understanding of how content and technology businesses operate with the legal and regulatory considerations that shape how they grow, innovate and operate across markets.

She is recognised as a Leading Lawyer for TMT by The Legal 500 Asia Pacific 2026 and by Chambers for her work in the sector and serves on the International Trademark Association’s Commercialization of IP Committee.