Vice Director of Development Research Center
National Radio and Television Administration (NRTA)

Mr. Jie Shi currently serves as the Deputy Director of the Development Research Center of the National Radio and Television Administration (NRTA) of China. He has long focused on policy research, strategic development, and global media landscape analysis in the broadcasting and online audiovisual sectors. He has participated in multiple national-level research projects and policy advisory initiatives. His work focuses on media convergence, international communication capacity-building, and high-quality content ecosystems, with a commitment to enhancing China’s global audiovisual influence and discourse power.