AI is transforming the entertainment value chain—from creation to distribution and acquisition—while introducing AI-native buyers who optimise, repackage, and monetise content dynamically. As development accelerates and commissioning becomes data-driven, content evolves from a fixed asset into a flexible, reusable input designed for continuous localisation, adaptation, and cross-platform scalability.

AI is becoming the invisible greenlight executive—ranking pitches, forecasting audience demand by territory, modelling financial outcomes, estimating return on investment, and identifying franchise potential before a project is commissioned. As predictive intelligence becomes embedded across acquisitions, commissioning, financing and development, how are buyers and investors using these tools to reduce risk without suppressing originality? This session explores where data strengthens decision-making—and where human instinct remains irreplaceable.

       ● Chen Xiao, Senior Vice President, iQIYI

       ● Marianne Lee, Chief Content Officer, VIU

Content libraries are no longer static archives—they are becoming programmable assets. AI now enables remastering, multilingual localisation, alternate edits, synthetic production, and entirely new forms of derivative content. At the same time, studios and rights holders are discovering that their archives may hold value not only as content, but also as training data, creative inputs, and future intellectual property ecosystems.

As catalogues become increasingly renewable, how should owners think about monetisation, licensing, control, and creative stewardship? Where does enhancement end and distortion begin? And who ultimately benefits when legacy content is reimagined by AI?