AGENDA 2025

DEC 4—Thursday  


DECEMBER 4, THURSDAY


9am—6pm

MARKET OPENS


9am—1pm

ATF In-Development Club presents—

ATF x TTB ANIMATION LAB 2025

One-on-One Meetings

In collaboration with Ties That Bind (TTB) 

Main Partners & Financiers: Creative Media Europe | European Audiovisual Entrepreneurs (EAVE)

Sponsors:   Animation Ireland | Film Development Council of The Philippines (FDCP) | National Film Centre of Latvia | New Zealand Film Commission


9.30am—10am

Analyst Exclusive

TRENDING ASIA, WINNING FORMATS

A whistlestop tour of Asia's format buying and selling trends, and the hit shows that have made waves internationally in 2025.

Plus, how Asian formats, co-productions and territory strategies are affecting the wider market, and which “winning” formats buyers should be looking at in 2026.


10am—11am

K-CONTENT IN THE AGE OF AI: THE NEXT CHAPTER

Gain a competitive edge by discovering the next wave of Korean content.
This exclusive pitching session presents visionary projects powered by AI, redefining storytelling and production in the digital era. Don’t miss the opportunity to connect with the creators behind the next global phenomenon.

  • Min Sung-won, TV Producer, EBS
  • Jang YongJae, PD, KT ENA
  • Choi Seon-young, Producer/Director, Gwangju Munhwa Broadcasting
  • Cha Jihoon, PD, Subscription Male Female
  • Kim Kwang-Jib, Founder & CEO, STUDIO META-K

Register your interest here

Brought to you by Korea Communications Agency (KCA) | Korea Media and Communications Commission


10am—11am

GICON Business Showcase 2025

K-CONTENT: POTENTIAL BEYOND BUSINESS

Business Beyond Borders GICON showcases a compelling new lineup set to build on the success of K-pop Demon Hunters. Explore the expanding world of K-Content—with K-Animation—and seize a prime opportunity for global collaboration.

  • Konnie Kwak, Producer, 5Bricks
  • Jinuk Song, Director, By Chance Film
  • Il-ho Park, CEO, Maro Studio
  • Minjee Kim, Manager, Pingo Entertainment
  • Horak Kim, CEO, Studio Button
  • Myeongmi Lee, CEO, Ultragreen Studio

Register your interest here

Brought to you by Gwangju Information & Content Agency (GICON)


10am—1pm

ATF In-Development Club presents—

ATF x MEDIACORP CO-PRODUCTION PITCH 2025 (CLOSED DOOR)

Production companies and content platforms from outside of Singapore present their new and original scripted formats for a co-production opportunity with Mediacorp TV Singapore Pte Ltd, Singapore's national media network and largest content creator. 

By Invitation only

In Collaboration with Mediacorp


11am—11.30am

BUSAN GLOBAL CONTENT PAVILION: CONNECTING BUSAN’S CREATIVE POWER TO THE WORLD

The Busan Global Content Pavilion brings together leading creators and production companies from Korea’s dynamic coastal city — a rising hub in Asia’s content industry. 

Showcasing original works across animation, character IP, and digital media, this pitching showcase highlights vibrant creativity and technological innovation.

Serving as a dynamic platform for global collaboration, co-production, and content distribution, the Pavilion presents fresh ideas and inspiring stories from the city’s outstanding creative ecosystem. 

Join us to experience the next wave of creativity from Busan! 

Brought to you by Busan IT Industry Promotion Agency


11am—12pm

HUACE GROUP CONTENT SHOWCASE - 2026 GRAND REVEAL

What will be the next Chinese drama to sweep across global screens? Huace Group invites you to find out.

With 33 years of storytelling excellence, Huace has brought powerful emotions and creative innovation to audiences in over 200 countries—sharing almost 180,000 hours of content that reflects our belief: Better Content, Better Life.

Join us for an exclusive first look at Huace’s newest premium titles—and discover the next story the world will fall in love with.

The production team will be coming to the scene!

Register your interest here

Brought to you by Huace Group


11am—12pm

Fringe Event

FOUR STATIONS FROM NAGOYA (TOKAI TV, CHUKYO TV, CBC TV, NAGOYA TV): THE CENTER OF JAPAN: NAGOYA'S DRAMA SHOWCASE!

Four TV stations headquartered in Nagoya are jointly presenting their latest dramas! Don't miss this exciting opportunity!


12pm—12.30pm

Analyst Exclusive

FROM EAST TO EVERYWHERE: WHAT KIDS WANT FROM LOCAL & GLOBAL IPS

Asian IPs are setting new benchmarks in kids’ entertainment, from the box office dominance of Demon Slayer: Infinity Castle to KPOP Demon Hunters on Netflix and One Piece’s global LEGO tie-up. This session explores how young audiences connect with culturally specific versus global franchises, and what “relatable” means for kids in Japan, India, Indonesia, and beyond. We’ll highlight the drivers behind content choices, the IPs gaining traction, and where opportunities lie for creators and distributors. Discover how to balance local adaptation with global reach and why Asia is shaping the future of kids’ storytelling worldwide.


12pm—1.30pm

NHK: NEW FRONTIERS FOR GLOBAL DRAMA CO-PRODUCTION AND KIDS’ INNOVATION

A Networking Lunch

Step into a new era of cross-cultural storytelling with NHK’s exclusive showcase of bold global collaborations. From the emotionally rich Lost & Found — NHK’s first scripted co-production with Singapore — to the visually stunning sci-fi epic Queen of Mars and the delightful children’s series The Wakey Show, this session celebrates creativity without borders. Join NHK’s Taku Kato and special guests for an inspiring look at how innovation and cultural exchange drive storytelling excellence. Followed by a networking lunch for continued conversations and connections.

Brought to you by NHK


1pm—1.30pm

Fringe Event

STORIES THAT TRAVEL ACROSS CULTURES, AND STAY IN OUR HEARTS – A NEW CHAPTER FOR ASIA’S CO-PRODUCTION

Discover the creative journey behind “Dating Game,” the Thailand–Japan collaboration project, and gain exclusive insights from Themework Studio (Thailand) on building successful international partnerships, shaping narratives that resonate globally, and bringing Asian stories to the world stage.

  • Mr.Phairoj Tewinburanuwong (Roger), Managing Director, Themework Studio
  • “Judo” Tantachj Tharinpirom, actor from “Dating Game”

Brought to you by Themework Studio (Thailand)


1.30pm—2pm

Analyst Exclusive

ANIME IN APAC: IDENTIFYING AUDIENCE AND MARKET GAP

Anime has seen its global popularity soar in recent years. But how are local players across APAC serving anime fans, and where is there room to grow? 

This session aims to understand the anime landscape and present the latest opportunities in the region, exploring trends across audience insights, platform catalogues, and content popularity.


1.45pm—2.15pm

Fringe Event

STORIES IN MOTION: THE FUTURE SLATE OF 9NAA PRODUCTION

Join us to discover 9Naa Production’s latest lineup, upcoming projects, and exciting collaboration opportunities.

Explore the creative vision behind our stories, learn about new developments across our slate, and see how we are expanding partnerships both regionally and globally.

  • Mr. Ekaphop Tata
  • Artist
  • 9Naa Production

Brought to you by 9Naa Production


2pm—2.30pm

BUSAN GLOBAL CONTENT PAVILION: CONNECTING BUSAN’S CREATIVE POWER TO THE WORLD

The Busan Global Content Pavilion brings together leading creators and production companies from Korea’s dynamic coastal city — a rising hub in Asia’s content industry. 

Showcasing original works across animation, character IP, and digital media, this pitching showcase highlights vibrant creativity and technological innovation.

Serving as a dynamic platform for global collaboration, co-production, and content distribution, the Pavilion presents fresh ideas and inspiring stories from the city’s outstanding creative ecosystem. 

Join us to experience the next wave of creativity from Busan! 

Brought to you by Busan IT Industry Promotion Agency


2pm—4pm

CONTENT THAILAND - ENTERTAINING THE WORLD

Discover the new wave of entertainment from Thailand — from diverse and captivating TV series and globally adaptable TV formats to distinctive Thai films and a full range of supporting services.

This session showcases the creativity, capability, and unique storytelling power of Thailand’s content industry as it meets the global market and wraps up with a networking session accompanied by food and beverages.

Brought to you by Department of Cultural Promotion, Ministry of Culture 


2pm—3pm

Fringe Event

PREMIUM PAY TV WOWOW - NEW TITLES SHOWCASE

Discover bold, high-quality originals from Japan’s leading pay-TV broadcaster, showcasing SUIKODEN (Water Margin) and other new titles made for the global stage.  

Brought to you by WOWOW


2pm—3.30pm

ASIAN PRODUCERS NETWORK + EYE CATCHER GLOBAL (APN+ECG) PITCHING FORUM

Highlighting emerging and established producers from across Asia, the Asian Producers Network + Eye Catcher Global (APN+ECG) Pitching Forum connects anticipated projects at the advanced development / financing stage with potential co-producers, financiers, and industry partners. Catch these eight feature film projects live onsite at ATF 2025.

Film commissioners, financiers, and festival programmers will be in attendance.

In collaboration with Singapore International Film Festival (SGIFF)


2pm—6pm

ATF In-Development Club presents—

ATF x SAAVA IP ACCELERATOR 2025

The ATF x SAAVA IP Accelerator Prog brings together the best content/business concepts globally, to meet with international co-producing partners, distributors, commissioners, and financiers.

Projects in:

  • Creative & Literary Arts IPs looking for development/production funding:

  • Business Venture IPs and start-ups in the media-tech/content/entertainment space looking for credit/venture/private equity partners

In collaboration with SAAVA

Partner: CreativesAtWork

Sponsor: Goldfinch


3pm—4pm

FROM MICRO TO MACRO—MICRO DRAMAS' DEEP DIVE AND SHOWCASE

Calling all micro drama believers!

The international "micro drama hub", RisingJoy, will extend the trend of micro drama to ATF’s Main Stage! Riding the wave of this year’s hot topic, we will bring you insightful micro drama data across global and APAC markets, screen popular Chinese, English, Korean and AIGC micro drama titles, and present future partnerships with our new strategy.

All partners and industry friends are welcomed. Let's joint forces and build on this multi-billion-dollar content business together.

  • Cassandra Yang, CEO, RisingJoy
  • Ricky Ow, Co-Founder, RJ RisingJoy

Register your interest here

Brought to you by RisingJoy


3pm—4pm

COUPANG PLAY ORIGINALS: MADE IN KOREA, SHARED WITH THE WORLD

The Smartest U: Campus Battle
A high-tension knowledge and strategy competition where Korea’s brightest university minds battle it out using only their brains, wit, and teamwork. Going beyond a simple quiz show, The Smartest U: Campus Battle blends brain survival, real campus drama, and competitive league dynamics into an innovative university-format entertainment show that captures the values and competitive spirit of Generation Z — with strong potential for localized remakes on global OTT platforms.

Family Matters 
A woman who can hack minds escapes a secret program with her two children—and together, they try to build a family. But the town hides monsters of its own. They came here to disappear. Now, they can’t afford to be invisible. Across six gripping episodes, survival becomes something deeper: the realization that true family is not inherited but chosen, protected, and fought for.

  • Praise Chanmi Shin, CEO, Just IPicked
  • Jung-seon Kim, Creator
  • Christine Ahn, Chief Producer
  • Vasha Wallace, EVP, Global Acquisitions & Development, Fremantle (Moderator)

Register your interest here

Brought to you by Coupang Play


3pm—4pm

Fringe Event

This is a joint project by four broadcasting stations in Osaka (ABC TV, MBS, KANSAI TV, YOMIURI TV) that will be exhibiting at the Japan Pavilion.

Brought to you by ABC TV, MBS, KANSAI TV & YOMIURI TV


3.30pm—4pm

Fringe Event

BIBBIDII PROJECT LINE-UP 2026

Get a first look at Bibbidii’s exciting 2026 slate!

Join us for an exclusive session unveiling our newest projects, fresh creative directions, and upcoming collaborations. Discover what’s in the pipeline and explore opportunities to partner with us as we bring bold, imaginative stories to life.

Don’t miss this special showcase of Bibbidii’s 2026 vision—where creativity and innovation come together.

Brought to you by Bibbidii Entertainment


4pm—5pm

ATF In-Development Club presents—

ATF x TTB ANIMATION PITCH 2025

The 3rd year initiative for adult animation producers and projects from Asia and Europe, offering an insight into the adult animation markets, financing, and co-production possibilities between both continents.

Experts / Decision Makers / Jurors

In collaboration with Ties That Bind (TTB) 

Main Partners & Financiers: Creative Media Europe | European Audiovisual Entrepreneurs (EAVE)

Sponsors:   Animation Ireland | Film Development Council of The Philippines (FDCP) | National Film Centre of Latvia | New Zealand Film Commission


4pm–5pm

HAPPY HOUR WITH TAIWAN

Join in Taiwan’s Happy Hour and network with its leading producers and sales companies—your gateway to discovering premium content, building new partnerships, and exploring exciting business opportunities across Asia. Visit the TAIWAN PAVILION for more info. All are welcome! See you there!

Space is limited.

Brought to you by Taiwan Creative Content Agency (TAICCA)


4pm–6pm

SINGAPORE HOUR @ SG PAVILION

You’re invited to Singapore Hour at the Singapore Pavilion!

Access exclusive industry showcases and announcements from Singapore’s top media executives and meet over 90 Singapore media companies to discover opportunities, connect with industry leaders, and explore the future of content!

Open to all!

Brought to you by Infocomm Media Development Authority (IMDA)

4.15pm—4.45pm

Fringe Event

UNLOCKING OPPORTUNITIES: INVESTING IN THAILAND’S CREATIVE FUTURE

Join our seminar to discover our company, business model, and current projects as we seek investors, co-production partners, and production-related service opportunities.

A concise session to explore how we can collaborate and grow together.

Brought to you by Supercat Studio


5pm—5.30pm 

ATF In-Development Club presents—

WE HAVE MONEY, WE WANT TO FUND YOUR MOVIE

Stop thinking of film financing as a mysterious art form reserved for Hollywood insiders. In this practical and empowering session, veteran producer and financier Erik Gordon will teach you the fundamentals of getting a movie funded.

You will learn:

  • How to Decode the Jargon: From "gap financing" to "completion bonds," understand the key terms that unlock deals.
  • The Investor's Mindset: Learn what financiers are really looking for in a project.
  • The Power of Your Package: What essential elements (beyond the script) you need to secure funding.
  • Debt vs. Equity: The crucial differences and which is right for your project.
  • A Democratized Future: How the industry is changing to welcome new voices and new models of funding.

Erik’s background as both an educator and a hands-on practitioner ensures this session is not just theoretical, but a direct pipeline to practical, real-world strategies. Walk away believing that film financing is not a barrier, but an achievable milestone.

  • Erik Gordon, Partner & VP, Corporate Relations, FilmHedge

5pm—6pm

KANPAI HOUR @ THE JAPAN PAVILION 

This event offers a prime opportunity to network with leading Japanese content creators and industry professionals in a relaxed setting. Enjoy refreshments and casual conversation while exploring potential collaborations and discovering the latest content from Japan. 

Join us! 

Brought to you by Japan Pavilion


5.30pm—6pm 

ATF In-Development Club presents—

CINEMATIC LEGACY: THE VALUE OF PASSION TODAY

In this insightful session, a unique experience with profiles from Southeast Asia will address the changing landscape of content creation, across the region, and even between continents. With decades of experience in film industry, we ask the question, is being rooted in a passion for crafting exceptional stories that captivate, enough to succeed today? Who pays for the passion ploughed and intensified? 

* Q&A segment included


6pm—6.30pm 

ATF In-Development Club presents—

A MASTERCLASS EXCLUSIVE—MICRODRAMA 101

With billions of dollars at stake, getting into the micro-drama space may not be an option. Hone your understanding of this realm across its business interpretation, and opportunities for industry players.

* Q&A segment included

*Programme subject to change

The opinions expressed and content presented by the speakers, moderators, and judges,
are solely their own and do not represent that of the producer (ATF and RX).