Chief Content Officer
Astro

A pioneer member of Astro and former Director of Content, Agnes was appointed Chief Content Officer in April 2025. She heads our Group’s content team across TV, digital, Sooka, Astro Shaw films and Rocketfuel Talent and Music business.

Agnes prioritises innovation in storytelling and spearheads the regionalization of Astro’s IPs such as One Cent Thief and Project: High Council and Didi and Friends animation and a full slate of new original signatures in 2025 such as Big Stage Alpha and Talk To My Manager.  

She also pushes the boundaries in creativity and production and believes in amplification of content touch points from sold out concerts around Malaysia and Singapore for the Sepahtu Reunion Tour to Malaysia’s No.1 song, Bukan Lagi Kita, performed and written by Rocketfuel’s Nadeera and Hael Husaini.