Chief Content Officer
Mediacorp

Ms Virginia Lim is Mediacorp’s Chief Content Officer, a role she assumed in July 2021. 

Virginia oversees Mediacorp’s production facilities and resources, content creation and syndication. She has more than 26 years of experience in the media industry and is well-skilled in all functions of the business, from managing P&L to leading dynamic teams in operations, advertising, distribution, content, production and marketing.

Virginia began her career in Singapore as a TV producer with the Television Corporation of Singapore, before joining StarHub in 1998, where she spent a decade overseeing content strategy, acquisition, production and interactive TV.

She then moved to Sony Pictures Television Networks in 2008, where she held several leadership positions over 11 years spanning from content, productions, marketing to sales and running the network’s business in Asia which is best known for its top rated channels AXN, Animax and ONE. She was at the forefront of its regional content business, achieving unprecedented success and creating record-breaking shows such as The Amazing Race Asia and Asia’s Got Talent.

She later joined streaming platform Viu as its first chief content officer in 2019, and was responsible for the company’s content strategies, production of original series and content investments across Korea, SEA, Middle East and South Africa.