President
TVBS Media Inc.

Sheena has been instrumental in integrating the Group’s technology resources with content production, taking on the role of Publisher to lead TVBS onto the global stage. Under her leadership, TVBS ORIGINALS productions—including the variety shows Let’s Open!, Light The Wild, Bring It On! and the dramas Living, Who’s The Boss, The Good, the Bad, and the Ugly—have all achieved outstanding ratings and critical acclaim. Notably, Let’s Open! became the first Taiwan reality show on Netflix to outperform international productions and climb to the top of the platform’s rankings.

She spearheaded the Taiwan–Korea Entertainment and Cultural Content Fund with CJ Entertainment and TAICCA, strengthening Taiwan’s international competitiveness in film and television.

With a strong film-industry background, Sheena implemented audience-insight-driven marketing strategies that generated over NT$5.6 billion in box-office revenue during her tenure as Managing Director of 20th Century Fox Taiwan.

Today, she continues to drive digital and AI transformation across the media industry. Under her leadership, TVBS has earned numerous international awards such as Asia Pacific Broadcasting+ Awards, Harvard Business Review Digital Transformation Awards and has been recognized as a YouTube Taiwan Award winner for three consecutive years.