The Rise of Coproduction With & Within Asia
ATF 2025 starts to see greater growth in this realm across buyers and participants
Covid-19 had a negative impact on international coproductions involving Asia, causing a significant drop in 2023. However, Glance, provider of Content and Audience Insights for global media professionals in the television and media industries, observed that the first half of 2025 saw the highest number of coproductions in both originals and adaptations since 2022, with Entertainment nearly doubling compared to 2024.
Source: Glance / NoTa
Study covering all original and adapted Fiction, Entertainment, and Factual programmes with at least two episodes from 01/01/2020 onwards, across TV channels in 48 territories and on local, regional, and global platforms in 38 territories.
Overall, Fiction remains the leading genre attracting the majority of international coproductions with Asia.
On the other hand, coproductions between Asia and non-Asian countries surged between 2024 and H1 2025, with Entertainment showing a notable increase in this specific context.
Source: Glance / NoTa
Study covering all original and adapted Fiction, Entertainment, and Factual programmes with at least two episodes from 01/01/2020 onwards, across TV channels in 48 territories and on local, regional, and global platforms in 38 territories, including only coproductions between Asian and non-Asian countries.
In 2025, the top 3 countries coproducing projects involving Asia increased their fiction output. This genre accounted for at least half of the coproductions for South Korea and Japan.
Source: Glance / NoTa
Study covering all original and adapted Fiction, Entertainment, and Factual programmeswith at least two episodes from 01/01/2025 to 31/07/2025, across TV channels in 48 territories and on local, regional, and global platforms in 38 territories.
@ ATF 2025
An up-to-date look at registered buyers at ATF 2025, reveals profiles from an eclectic mix of countries/regions who are attending ATF with coproduction on their agenda. Majority profiles hail from Asia, with projects representing stages from concept to early to pre-funded (30—50%) and finishing.
The area of Financing has an edge over Production and Distribution; however, these 3 aspects of coproduction reflect an almost equal amount of importance among the registered buyer profiles who have coproduction on their agenda at ATF 2025.
Source: ATF 2025, August 2025
Coproduction among ATF’s registered individual participants to date reflect greater interest in the genres of Docs & Factual, and Kids Animation Series (Ages 7 and up).
Participant Passes who have coproduction on their agenda
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ATF 2025 continues to grow this aspect of the industry, as increasingly, financing profiles are invited to speak and attend networking events.
Do look out for such sessions / events during the ATF week.