EXCLUSIVE FROM THE ARCHIVE—In a Nutshell Series 2023
Streaming in Asia: Snapshot of what’s up in Asia (50 Monitored Countries)
Based on an exclusive report by BB Media, for ATF 2022
THE CURRENT SITUATION OF THE ASIAN MARKET
Streaming Availability
Streaming Platforms with More Titles
(Q3, 2022)
User's Perspective
When analysing the most popular type of content among streaming platform’s users, it was found that movies are the preferred choice, followed by series. Of the four Asian countries analysed below, India is the main one where its people see more movies per month compared to other places.
Offered & Demanded Genres
When offering content, it is very important to consider the preferences of users. In the case of Japan, streaming platforms know how to adapt to this as they cover four of the five genres most demanded by users.
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