Buyers Series 2023
A Quickie on Buying for Japan
Keeping things anonymous, and perhaps more candid, ATF’s iNSiGHTS magazine did a quick Q&A with a Japanese company operating an OTT service. Read on to have a peek into what Japanese buyers want, finishing off 2023, and going into 2024...
Target Market: Korea, US, UK, Taiwan and perhaps Thailand
- Profile of company: Content acquisitions currently mostly concerns the OTT side
What genres work best for your territory?
- Dramas – Japanese, Korean, Hollywood – romantic comedy, mystery, detective story
- Japanese Anime
- Stage performance & musicals based on manga, anime, and video games
What has been the biggest change in the industry that you have experienced personally
- More meetings done via video calls than ever, which is good, but reaffirmed the importance of meeting in person.
- Thanks to the success of global streaming services, foreign content that people thought would never work for their domestic audience actually worked well – language/cultural boundaries lowered
What is your current focus in APAC/EU/US?
Korean dramas, K-Pop, live Sports. We’re interested in co-pro and new genres of content, perhaps international content, but due to limited budget and the need for localization, it can be very hard to make it happen.