Buyers Series 2023
A Quick Peek into Vietnam—Buyers Bet on Running Successes
In a rapid-fire round, Anthony Lam, Chief Operating Officer of IMC gave iNSiGHTS magazine—an industry platform for in-depth interviews and news—a prompt understanding of the Vietnamese market today.
According to Anthony, the trending favourites among the younger Vietnamese demographics nowadays lean towards gameshows, and reality shows. This contrasts with the older Vietnamese demographic group, who tend to be drawn towards drama series.
“However, the older female demographic set do like the occasional gameshow,” Anthony observed.
From a personal standpoint, Anthony himself loves the movie genres in Action, Comedy, Thriller, and Fantasy, while for TV, Sitcom, Comedy, Fantasy, and Action take the cake. From a business standpoint, Anthony acknowledges the favourites of Action, Drama, Fantasy Romantic Comedy, and Romantic Dramas that has had successes holding the fort.
Where does his most successful programs come from?
“We’ve had success with dramas from India, Thailand, Philippines, Taiwan, and China,” reveal Anthony, who professes intentions to buy more content from these regions.