Thailand’s New Digital Platform: BFlix
Exclusive deal signed at ATF 2018
IndiaCast Group CEO Anuj Gandhi, with Anne Jakrajutatip:
Said Anuj, “We want to reach to audiences who want to experience contemporary, imaginative and high-quality relevant entertainment.”
Signed-off at the recently-held Asia Television Forum (ATF) in Singapore, JKN Media’s exclusive soon-to-be-launched digital channel on its OTT Platform, called Bflix, meant for Thai viewers in 2019, has partnered with IndiaCast Media Distribution – the domestic and international distribution arm of Viacom18 and TV18 to bring content from the network’s Indian repository.
Dubbed in Thai, Bflix will be available in Thailand and key Southeast Asia markets.
IndiaCast and JKN Media together have successfully syndicated shows from COLORS for over five years in Thailand. This customized and exclusively packaged digital channel will bring specially curated content from the youngest and fastest growing media and entertainment company in India to the digital savvy viewers in Thailand.
Speaking about the relationship, Group CEO & MD of Viacom18 – Sudhanshu Vats said, “With an increasing number of viewers graduating towards the digital mode of entertainment worldwide, we are continually evaluating our play in the international digital distribution space. This symbiotic partnership with JKN Media will further strengthen our equation with the country’s viewers who have enjoyed and appreciated our shows from COLORS over the years.
“There are many cultural similarities between India and Thailand, and hence the strong resonance with our offerings. This endeavor is another step towards providing seamless and individualized Indian-origin entertainment to Thai viewers.”
JKN constantly strives to partner with brands that share their sensibilities towards great storytelling and the emotions that high-quality content can evoke, according to Anne Jakrajutatip, CEO of JKN. “Over the past five years, we have formed a strong association with IndiaCast, which has seen us exclusively acquiring almost all the drama series from ‘COLORS’ for Thailand. Shows like Madhubala, Balika Vadhu, Chakravarti Ashoka Samrat, Chandrakanta, Udann, Naagin, Shakti, Shani, Mahakali, Ishq Mein Marjawan, Bepannah and many more have been hugely loved by all audiences in Thailand.
“I am glad that we have now extended our association with IndiaCast through this digital channel which will enable us to distribute all their content on our OTT platform in Thailand and across distribution platforms in Thailand, Taiwan and Hong Kong,” Anne concluded.