Senior Analyst, APAC Research Lead
Ampere Analysis
Orina Zhao
Orina is the APAC analyst working in the Markets team at Ampere Analysis, where she leads the data collection and analysis on the TV and SVoD market in the Asia Pacific region.
Orina's research focuses on the market dynamics, content strategy and financial performance of key media players in APAC, and based on that, she has published reports and led consultancies analysing the growing popularity of APAC content globally and US streamers' localisation and investment into APAC.
Drawing knowledge from across the region, she also supports APAC-related work across Ampere, including tracking content spending, consumer behaviour, and SVoD catalogue propositions.
Orina is a regular speaker at industry events and including the Asia TV Forum in 2023.
She graduated from the University of Cambridge with an MPhil degree in International Relations and Politics.