Orina Zhao

Senior Analyst, APAC Research Lead
Ampere Analysis

Orina is Ampere's lead APAC analyst, focusing on analysis on the TV and SVoD market in the region. Orina has authored a number of reports analysing the market dynamics, content strategy and financial performance of key media players especially in China, India, South Korea and Japan. Orina also supports China-related work across multiple teams at Ampere, including modelling the revenue composition and content spending of the APAC broadcasters and SVoD players, and tracking APAC consumers’ behaviour and viewing habits. 

Drawing on knowledge from across regions, Orina has led several comparative studies and consultancies analysing the demand for APAC content globally, and global SVoD services' localisation efforts in APAC. Orina graduated from the University of Cambridge with an MPhil degree in International Relations and Politics.