Hyeonza Hong

Founder & Director
Green Goals Singapore

Hyeonza is the founder and director of Green Goals Singapore. She has worked in the media industry for over 25 years and is a certified executive coach, sustainability coach, and media consultant.

She joined ITV Studios Hong Kong in 2009 to manage content distribution (including formats) and operations in Asia and was Senior Vice President, Asia until last year. During her time at ITV Studios, she brought format deals like "Popstar to Opera Star Korea", "Cleaning Up Korea", "Hell's Kitchen Indonesia", "Come with Me Mongolia" and partnership deals with key players in the region like CJ E&M, Tencent China, etc.

Prior to joining ITV Studios, Hyeonza spent nearly a decade at the Associated Press, the world's largest news organization, as the Director of Sales for Asia Pacific. Prior to that, Hyeonza worked at KBS International News, where she acquired and produced international news.  

Hyeonza grew up in the United States, Ghana, India, and South Korea, and currently resides in Singapore.