Wang Xiaohui (王晓晖)

Chief Content Officer — 爱奇艺首席内容官
President of Professional Content Business Group (PCG) — 爱奇艺专业内容业务群总裁

Wang joined iQIYI as the Chief Content Officer in 2016 to oversee the Company's overall content strategy, including the procurement, production, and operations of content. He has built iQIYI's new content strategy that encompasses a diversified procurement solution, an internet-based original production model, and the largest and most holistic studio workflow in Chinese streaming service to bring viewers a wider array of premium content across drama series, variety shows, kids and family content, animation, and documentary genres, which has allowed iQIYI to maintain a leading position in the industry through continuous innovation.