Wang Xiaohui (王晓晖)

Chief Content Officer — 爱奇艺首席内容官
President of Professional Content Business Group (PCG) — 爱奇艺专业内容业务群总裁
iQIYI

Wang joined iQIYI as the Chief Content Officer in 2016 to oversee the Company's overall content strategy, including the procurement, production, and operations of content. He has built iQIYI's new content strategy that encompasses a diversified procurement solution, an internet-based original production model, and the largest and most holistic studio workflow in Chinese streaming service to bring viewers a wider array of premium content across drama series, variety shows, kids and family content, animation, and documentary genres, which has allowed iQIYI to maintain a leading position in the industry through continuous innovation.

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全面负责爱奇艺内容战略业务,推动爱奇艺持续完善人才培养、构建全面的自制工作室机制,进一步聚焦打造高品质内容,在剧集、综艺、儿童、动漫、纪录片等多个内容品类上不断推陈出新,使爱奇艺多个内容业务在行业保持领先。