The shock is, some companies still don’t get that social is becoming (or is) a #1 influence channel. We see this in elections, we see this in the media, we see this with brands and companies selling out products that are correctly promoted. The #1 post of a celebrity this Halloween was a sponsored post, with millions of people engaging and reacting, likely reaching 40 – 60 million people in the process. That goes beyond TV levels of audiences.
Jan Rezab, Founder & Chairman, SocialBakers