EXCLUSIVE! - PRICING STRATEGIES ACROSS APAC

EXCLUSIVE! - PRICING STRATEGIES ACROSS APAC

03 Dec 2019, 12:00 - 12:30

At Stand: L4, Roselle Ballroom
Language:
English (United Kingdom)

PRICING STRATEGIES ACROSS APAC   

Service providers across APAC have had fluctuating success with payment options to quench the varied appetite of subscribers/consumers. This exclusive session offers an analysis on OTT video business models and pricing strategies that have worked. The session will also cover in depth, how payTV prices tend to dictate the pricing level for OTT video; the current strategies from OTT video service providers (local & foreign) and the predominance of hybrid access services in the region (free/premium hybrid services); and consumer demand and expectations on pricing (APAC and elsewhere).

Speakers

  • Tony Gunnarsson

    Speaker

      1. Country
        Europe
        • UK

    Principal Analyst

    Ovum

    Tony Gunnarsson is a principal analyst at Ovum. His expertise lie in premium online video streaming, covering everything from Netflix to iTunes.  ...

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