Digital China: Growing and Internationalizing the Chinese Content Market

Digital China: Growing and Internationalizing the Chinese Content Market

04 Dec 2018, 10:55 - 11:20

Level 4, Roselle Ballroom

At a time when China’s online streaming of filmed entertainment content is at an all-time high, iQIYI is a market leader in giving the people what they want. Just like Netflix and Amazon in the West are trying to get into China, it makes sense that Chinese streaming platforms should wish to expand their horizons and their market share worldwide. What are iQIYI and its Chinese competitors doing to grow beyond China’s borders? Who are their natural international partners and what are the strategies to address language barriers and government regulations on cross-border investment in media?


  • Yang Xianghua


    Senior Vice President


    Yang Xianghua joined iQIYI in 2010. He is in charge of iQIYI Membership Business Department. Before that, he was the Head of the New Business Unit,...

  • Jonathan Landreth


    Content Strategist

    Asia Society Policy Institute

    Jonathan S. Landreth is Content Strategist for the Asia Society Policy Institute. He served as ChinaFile Managing Editor from its launch in Spring...

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