Good Buying Vietnam!

25 Aug 2017

Good Buying Vietnam!

Part 1 
iNSiGHTS looks at: TK-L Media Corporation, Vietnam Television (VTV),
Vietcontent JSC, and Viettel Media Company 

By Lunita S V Mendoza
Research by Lim Li Min, Relationship Manager, ATF

From ATF’s constant talks with its largest list of authentic content buyers in Asia, the platform has also become the source to go to for insights on Asian buyers across the region. 

This month, ATF’s Buyers Team collaborates with its Editorial Team from iNSiGHTS magazine to give the most updated information on buyers from Vietnam.

TK-L Media Corporation

TK-L Media Corporation, a member of DatVietVAC Group Holdings, specializes in the acquisition of foreign content. The company is also the biggest local production establishment in Vietnam, especially in the genres of drama series and shows.

TK-L Media Corporation buys mostly Korean, Chinese, Hong Kong, Thai, Philippines, and Turkish drama series and documentaries, as well as sports content (tennis, badminton, table tennis, volleyball, sports magazines). For Hong Kong programs, the company was once an exclusive buyer of TVB drama series in Vietnam.

TK-L Media Corporation also gets along famously with Singapore’s Mediacorp, mostly buying crime dramas (e.g., C.L.I.F - 3 seasons, The Truth Seekers).

Nguyen Thi Truc Mai
Managing Director
TKL Media Corporation

“We are now one of the top leading companies in the industry in Vietnam market, which provides tens of thousands of episodes yearly for the Vietnam TV network”, said Nguyen Thi Truc Mai, Managing Director of TKL Media Corporation.

Vietnam Television (VTV)

Vietnam Television (VTV) with 9 free-to-air TV channels under its wings is one of the largest TV stations in Vietnam.

VTV acquires a large number of TV content for its TV channels, including dramas, documentaries, animation, and sports, among others, from Korea, India, China, and Japan, as well as Europe and North America. The organisation also produces a significant number of wide ranging programs. On the drama side specifically, VTV produces around 1,000 hours of viewing.

Huu Nam
Acquisition & Sales

Mr Huu Nam of the Acquisition & Sales team has been with VTV for 9 years. He opines that in recent years, advertising revenue from local (Vietnamese) productions have been increasing significantly, with VTV crediting such a success to their content and production skills.

VTV’s average local drama runs for about 20—40 episodes, at 45 minutes per episode. Their prime time slot is usually from 8:30pm—9:30pm for local dramas. While VTV faces competition from provincial TV channels, it continues to maintain its top position in the ranks.

Vietcontent JSC

As a media agency with distribution and production capabilities, Vietcontent JSC is one of the key players who supplies content to HTV (along with other agencies such as Dong Tay Promotion, Thaole Entertainment, Qnet and Dien Quan Entertainment).

Vietcontent JSC purchases close to 10,000 hours of content annually, sustaining 2 timeslots, one on HTV7: 11am—12noon (which airs mostly Turkish and Chinese series from Hong Kong); and the other on HTV9: 12.30pm—1.30pm (which airs mostly telenovelas from Brazil, Mexico and Colombia).

Besides HTV, VTVcab is a strategic client of Vietcontent JSC, who provides them with the likes of animation, sport programs (NBA, Grand Slams, Bundesliga), and youth series on its various channels. In addition, K+ and SCTV are also on Vietcontent JSC’s client list, along with certain local OTTs as well.

Sports is a visible value for Vietcontent JSC, seeing how it has stated subsidiary links in the up and coming Sport 24h doing sport media, as well as diversifying into sport event organization, with the likes of Dawn Production producing programs for the Vietnam Professional Basketball League, among others.

Le Nguyen
International Business Development Manager
Vietcontent JSC

Mr Le Nguyen, International Business Development Manager of Vietcontent JSC, holds a dual role as a buyer and seller. He revealed that currently, he buys Japanese animation, Turkish content, American movies, and documentaries (from the likes of the History Channel) and sports content (such as those from NBA and Grand Slam).

Viettel Media Company

Viettel Media Company, an arm of the Viettel Group, the largest state-owned telecommunications company in Vietnam, is known as a digital content company. Viettel Media owns the FTA channel QPVN, which is also the FTA channel of the Vietnam Ministry of Defence. KEENG and 5DMAX are its digital manifesto that has integrated television and telecommunication, giving them the ability to provide new services to subscribers, such as highly interactive or higher definition TV programmes, original content, and new subscriber packages, combining TV and mobile features.

Cao Phuong Lien
Vice Director
Viettel Media Company

Cao Phuong Lien, Vice Director of Viettel Media Company, revealed that she purchases content mostly from the “Big 6” (studios), but also buys directly from broadcasters such as TVB, MBC, and KBS.

Check out the exciting Vietnam contingent of buyers at ATF this year.

Stay tuned for Part 2 of Good Buying Vietnam!, as iNSiGHTS looks at more significant buyers from Vietnam.

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