Contributor Profile

Guido Xavier R. Zaballero

Job TitleChief Marketing Officer

Company NameCignal TV


Guido is the Chief Marketing Officer of Cignal TV, Inc., leading the company’s consumer business over the past 5 years. He’s overseen the growth of Cignal from a player ranked 3rd to it now being the largest Pay TV provider in the Philippines.

Cignal was able become the first and only Pay TV in the country to hit both 1 million and 2 million subscriber base milestones, resulting in Cignal’s highest revenue and profitability achievements to date. Guido also drives Cignal’s digital, OTT efforts and is the Business Head of Cignal Entertainment – Cignal’s content production brand that strives to deliver high quality, thought provoking, original Filipino content to the rest of the world.

Guido’s experience spans 26 years of Telco Marketing, Brand Advertising, and Media.

Conference Sessions

  • Country of Focus: Philippines at the Crossroads

    04 Dec 2018, 14:50 - 15:15, Level 4, Roselle Ballroom

    On new platforms, buying more and what’s next on the landscape in the Philippines. The panel will focus valued insights and visions of top Filipino media and en...

    • Language: English

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