Crawford Ben - IPG MEDIABRANDS - Conferences - Asia TV Forum

Contributor Profile

Ben Crawford

Job TitleRegional Business Director



Ben is focused on translating global and regional communications strategy into digitally focused, consumer-driven connections plans across APAC markets. In this role, he leads the evolution of advertising communications design, shifting IPG Mediabrands’ product from linear media planning to fluid connections planning across eco-systems. He currently drives regional campaigns for Spotify and Fitbit, as well as for brands across the Johnson & Johnson portfolio. Ben has over a decade’s experience leading media strategies, having worked at Starcom, Mediacom and OMD. 

Conference Sessions


    28 Nov 2017, 10:20 - 10:45, At Stand: -

    In a world where consumers are disengaging with traditional ad formats both online and offline, is content the way for brands to connect with people?

    • Language: English

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