Contributor Profile

Hyemin Gemma Joo

Job TitleSenior Manager (Media Distribution)

Company NameSMARTSTUDY (PINKFONG BABY SHARK)

About

Gemma manages the digital distribution of Pinkfong and the "Baby Shark" series and coordinates partnerships with major media companies in Korea and the Southeast Asian countries. Pinkfong and Baby Shark hit 3 billion views on YouTube and is ranked Number1 in the mobile kids app across 112 countries worldwide. Recently, its #BabySharkChallenge went massively viral in Indonesia and Philippines. Currently, Gemma is expanding Smartstudy’s IP and bringing its online presence into real world play. 

Conference Sessions

  • PANEL: THE 360 EXPERIENCE KIDS WANT

    30 Nov 2017, 13:30 - 14:00, Roselle Ballroom, Level 4

    More so today, kids need to be engaged through a variety of media platforms. What compelling solutions are out there for one of the greatest audiences around? T...

    • Language: English

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