McEwan Alistair - BBC ADVERTISING - Conferences - Asia TV Forum

Contributor Profile

Alistair McEwan

Job TitleSVP Commercial Development

Company NameBBC ADVERTISING

About

Alistair McEwan is the Senior Vice President, Commercial Development for BBC Worldwide Asia, Australia and New Zealand. He leads an integrated regional advertising team and is responsible for the delivery of profitable advertising sales revenues from the Asia-Pacific region across BBC Worldwide and BBC Global News Ltd’s portfolio. 

Alistair is a member the executive leadership teams of BBC Advertising and BBC Worldwide in Asia and ANZ. He has 20 years’ experience in media spanning posts across Asia, Europe and Africa.  He joined BBC Worldwide from media and marketing agency Modaliti and prior to this he was National Group Advertising Director at News Ltd.

Conference Sessions

  • IS ADVERTISING DYING?

    28 Nov 2017, 10:20 - 10:45, At Stand: -

    In a world where consumers are disengaging with traditional ad formats both online and offline, is content the way for brands to connect with people?

    • Language: English

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