15 June 2021
LOVE NATURE APAC EXPANSION – HUNT FOR CROSS GENRE PROSPECTS
By Lulu M
Love Nature has grown its distribution significantly from its origins as an SVOD service, and a Canadian linear channel.
“We’re now a global wildlife and nature brand, available in 300 million+ households across 135+ countries,” said Carlyn Staudt, Global General Manager of Love Nature. Carlyn heads up Love Nature’s strategic direction and operations globally. In her prior roles, she was responsible for spearheading co-production partnerships and global acquisitions across a suite of channels.
Global General Manager
To date, Love Nature’s global audience finds their content via multiple platforms. The brand now exists in a variety of formats that changes territory by territory; in some countries Love Nature is a linear channel, in others, a branded block, and in others still, on OTT platforms.
“We’re not committed to just our own branded platforms, but, have found creative ways to reach new audiences by bringing our shows to international content partners, and via emerging platforms in the FAST (recent U.S. launches include VIZIO & Samsung TV Plus) and AVOD space,” Carlyn elaborated. “This will continue to be a core part of our distribution strategy in 2021.”
Commissioning: One Way to Go About It
At present, Love Nature is focused on bringing together like-minded partners who want to expand their natural history and wildlife offering and help each other attain ambitious budgets to create quality content.
“By working with great content partners like Sky in the UK, we are able to commission blue chip content and exploit and monetize it globally. Since we are sharing the costs across many partners and revenue streams, we enable our partners to access compelling programming at investment levels far more modest than if they tried to commission on their own,” explained Carlyn.
“Last year, we announced a 5+ year content deal with Sky that has seen all of our original series and specials landing on Sky Nature (launched on April 7, 2020), which acts as the official home of our award winning content in the UK market. A year into the partnership, the deal has proven to be successful and it’s our hope that we can work together in other markets in the future.”
Copro: A Process to Understand
Love Nature’s programming is based on original productions globally, looking at projects on a case-by-case basis and building finances together with partners to realize the ambition of the series.
“For example, sometimes we might finance fully, sometimes we’ll build out a co-production model with a like-minded broadcaster,” Carlyn enlightened, further citing opportunities with Love Nature’s global distribution group, Blue Ant International, to access distribution advances to add to the funding model on a series.
“We’re also very interested in growing our development and commissioning efforts within Asia Pacific. One of our key focuses in 2021 is to grow our roster of production talent outside of the UK and Canada. We’re looking to invest resources in large scale, premium projects with big budgets and financial commitment, and would love to tap into Asia’s creative talent to grow our pipeline of programming.
“I should also mention that while we are interested in working with producers who are experts in the natural history space, we are also open to hearing from those who can also cross genres by pairing drama with natural history, to provide just one example,” revealed Carlyn.
Done Deals to Learn From
Natural history programming has become increasingly popular for several reasons. During the last year of lockdown, families were looking for programming they could watch together that was both entertaining and informative. In addition, the feel-good programming, combined with an honest, human approach, is just what the doctor ordered for these trying times.
Malawi Wildlife Rescue
(6 x 60’; HD, 4K & HDR)
In active production for Season 2
Produced by Icon Films
Pre-sales & Licensing (U.S. & International Markets) Blue Ant International
After the Wildfires
(1×60’; HDR, 4K & HD)
Produced by Northern Pictures
Co-produced by ABC (Australia), CBC & Blue Ant International
A Bee’s Diary
(1x50 | 1x90; 4K | HDR)
Uses proprietary macro-imaging technology & CGI
Produced by Taglicht Media, in association with CBC Canada & WDR Germany
Worldwide licensing (excluding commissioning broadcaster & partner territories) Blue Ant International oversees
Produced by Beach House Pictures, in association with Love Nature & Animal Planet
Launching (on Love Nature international linear & streaming video platforms) November 2022
Licensing (markets outside of the U.S.) Blue Ant International