ATF FORMATS PITCH

New Ideas. New Talent. New Formats.

The ATF Formats Pitch is the premier formats pitching competition for creators and producers of new and original, unscripted (non-fiction) entertainment formats. 

This is a platform to flaunt the best of Asia and expose ideas for development and export within the region, and the world.

NEW IDEAS. NEW TALENT. NEW FORMATS.

This could be your chance of a lifetime to be the next hit on reality TV!

The winner will receive S$3,500 in cash to develop the idea.

IMPORTANT DATES

Call for entries opens online: June, 2021

Deadline for entries: October 1, 2021

Announcement of finalists: October 18, 2021

Deadline for finalists to submit digital pitch videos with mood reels: October 25, 2021

Winner Announcement: December 2, 2021

SELECTION CRITERIA

Selection will be based on the following criteria:

  • Capability to translate & travel globally
  • Creativity
  • Originality
  • Innovation
  • Capacity of returning for multiple series

The selected projects will also have to be:

  • Well structured, tightly formatted
  • Fitting in the following genres of non-scripted formats: entertainment, factual entertainment, game shows, and studio entertainment
  • Potential to travel as a format to countries worldwide
  • Projects must be new and original format concepts

JUDGES

Carlotta Rossi Spencer

Head of Format Acquisitions
Banijay Group

Hwang Jin Woo

Founder & President
Executive Producer
Something Special

Joe Suteestarpon

Founder
Mediaplex Group

Justin Deimen

Director,
Global Media Partnerships
ONE Championship

May-Yi Lee

Lead of Development & Production – Unscripted, India, Southeast Asia & Korea (INSEAK)
WarnerMedia

Wonwoo, Park

CEO and Chief Creator
dIturn

TIPS TO WIN

BiTE SiZE MASTERCLASS:
Justin Scroggie, CCO & Partner, The Format People

Formats / Unscripted  |  Part 1

  • As a judge, what are you looking for in a pitch?
  • What are audiences looking for in a new format?  

BiTE SiZE MASTERCLASS:
Justin Scroggie, CCO & Partner, The Format People

Formats / Unscripted  |  Part 2

  • Should you go for a mainstream idea, or a more unique / niche one? 
  • What are the most common mistakes people make in a pitch?
  • What practical preparations should you make for a pitch? 

BiTE SiZE MASTERCLASS:
Justin Scroggie, CCO & Partner, The Format People

Formats / Unscripted  |  Part 3

  • What are your top 3 points for the perfect pitch?
  • What are the advantages of pitching a format at international events such as ATF?

PITCH READS

A FORMAT THAT BONDS GENERATIONS

9 Jul 2020
By: Lulu S V Mendoza

GAME SHOWS: BEFORE, DURING & AFTER COVID-19

29 Jun 2020
By: K7 Media

REJECTION TAKES GAMMY ON PATH TO SUCCESS

10 Mar 2020
By Yuuka Ng

2020 WINNER

Blog Wars

Two Islands Digital
Indonesia

2020 FINALISTS

Blog Wars

Two Islands Digital
Indonesia

CollaborAction

MNC Studios International
Indonesia

QUIZ GO ROUND

Kansai Television Co. Ltd.
Japan

RICH FOR IT

Christian G. Gamboa
Philippines

The Master

Sean Li-wen Cheong
Singapore