Buyers Speak: What Are They Looking For?

In this new series, ATF takes a closer look at key markets across Asia to peek into the mindset of content buyers and commissioners, revealing the current state of content alignment. The series will also offer further understanding of individual market narrative, providing insights for fruitful discussions.

Join us for each session with key industry professionals who deal with content strategies in their own territories.

UPCOMING SESSIONS

What Buyers Want – Hong Kong

15 July 2020, Wednesday
4.00pm (SGT) | 10.00am (CET)

David Bauduin
Sales & Acquisitions Director
All Rights Entertainment

Jojo Che Lam Wong
Senior Director
Cheers Media

Meg Lee
AVP, Content Management,
Digital Media
Viu

Ruel Ferrer
Director for Content Acquisition
Medialink Entertainment Limited

Kia Ling Teoh
Senior Analyst,
Media & Advertising
Omdia
(Moderator)

Interesting sessions with Indian, Malaysian, Filipino and Indonesian buyers! I’m waiting for the next ones!

Isabelle David
International Information Analyst, TV France International

PAST SESSIONS

What Buyers Want – Taiwan

9 July 2020, Thursday
4.00pm (SGT) | 10.00am (CET)

Agnes Mao 
Manager
LTV

Billy Yang 
Managing Director
Chong-I International Corporation

Jay Lin
Founder
Portico Media
Director
GagaOOLala

Victoria de Kerdrel
APAC Consultant
K7 Media
(Moderator)

What Buyers Want – Cambodia

8 July 2020, Wednesday
4.00pm (SGT) | 10.00am (CET)

B.C. Achaya
CCO
Sabay Digital

Michael Chai
CEO
Westec Media Limited

Socheata Sok
Programming Manager
Cambodian Broadcasting Service

Asfar Ajaz
General Manager, Media Services
Blue Media
(Moderator)

What Buyers Want – Vietnam

24 June 2020, Wednesday
4.00pm (SGT) | 10.00am (CET)

Ha Thi Mai Linh
Manager of Planning & Market Research Department, TV Advertising & Services Center
Vietnam Television

Thi Bich Hanh Ngo
Vice President
BHD Co., Ltd

Tran Thi Lan Chi
Licensing Manager
Propensi Media

Trinh Le Minh Hang
General Director
Skyline Media Co., Ltd

Michelle Lin
Manager (APAC)
K7 Media
(Moderator)

Session's Video

*The views and opinions expressed by guest speakers do not necessarily reflect the views or position of ATF.

Additional Resource

What Buyers & Commissioners Want – Singapore

11 June 2020, Thursday
4.00pm (SGT) | 10.00am (CET)

Ishaan Misra
Executive, Content Strategy & Acquisitions
Discovery

Justin Deimen
President, Production & Acquisition
108 Media

Joy Olby-Tan
Lead, Acquisitions
Mediacorp

Rita Seow
Lead, Audience & Content,
Chinese Audience
Mediacorp

Annette Kunst
Managing Director South East Asia
Nielsen Media
(Moderator)

Session's Video

*The views and opinions expressed by guest speakers do not necessarily reflect the views or position of ATF.

Additional Resource

What Buyers Want – Thailand

10 June 2020, Wednesday
4.00pm (SGT) | 10.00am (CET) | 3.00PM (ICT)

Adam C. Yukol
Program Director
Viu Thailand

Arthit Promprasit
Director – Thailand
Motion Content Group

Joe Suteestarpon
CEO
Mediaplex International Co., Ltd

Rachel Wu
Head of Acquisitions & Partnerships
TRUE Digital

Sivalingam Muniandi
Senior Research Analyst
Omdia
(Moderator)

Session's Video

*The views and opinions expressed by guest speakers do not necessarily reflect the views or position of ATF.

Additional Resource

What Buyers Want – India

27 May 2020, Wednesday
4.00pm (SGT) | 10.00am (CET) | 1.30PM (IST)

Kavitha Jaubin
Cluster Head
Content Acquisition &
Kids Entertainment
Sun TV Network Ltd

Rahul Raman
VP
Sales & Content Partnerships
108 Media

Uttam Pal Singh
Head
Discovery Kids
Discovery Communications India

Constantinos Papavassilopoulos
Associate Director
Media, Consumer
Omdia
(Moderator)

Session's Video

*The views and opinions expressed by guest speakers do not necessarily reflect the views or position of ATF.

Additional Resource

What Buyers Want – Malaysia

27 May 2020, Wednesday
5.00pm (SGT/MYT) | 11.00am (CET)

Airin Zainul
Director
IP Animation and Licensing & Merchandising
Media Prima Berhad

Kevin Foo
Manager
Content Distribution Division
Juita Viden Group

Shaun Lee
Director
Teleview Asia Sdn Bhd

Johary Mustapha
Founder & CEO
Forest Interactive 
(Moderator)

Session's Video

*The views and opinions expressed by guest speakers do not necessarily reflect the views or position of ATF.

Additional Resource

What Buyers Want – Philippines

28 May 2020, Thursday
4.00pm (SGT/PHT) | 10.00am (CET)

Isabel C. Enriquez
Content Acquisitions Manager
Cignal TV, Inc.

Wilson Tieng
President & CEO
Solar Entertainment Corporation

Yazmin Basa
Head of Content
Viu

Michelle Lin
Manager (APAC)
K7 Media
(Moderator)

Session's Video

*The views and opinions expressed by guest speakers do not necessarily reflect the views or position of ATF.

Additional Resource

Opportunities Abound As Filipino Buyers Maintain Appetite For Foreign Content

Still on an even keel, as content sources and genres meet acquisition needs

15 Jun 2020
By: Lulu S V Mendoza

What Buyers Want – Indonesia

28 May 2020, Thursday
5.00pm (SGT) | 11.00am (CET) | 4.00pm (WIB)

Ario Bagus Widyatmiko
Chief Content Officer 
PT. Digdaya Duta Digital

Banardi Rachmad
Head of Programming Acquisition
PT. Surya Citra Televisi (SCTV)

Hendy Lim
Content & Channel Vice President
Indonesia Entertainment Group (IEG)

Luthfi Cahya Wibisono
General Manager
PT. Telekomunikasi Selular

David Scott
Associate Director, APAC
Omdia
(Moderator)

Session's Video

*The views and opinions expressed by guest speakers do not necessarily reflect the views or position of ATF.

Additional Resource

Why You Are Not Succeeding Selling Into Indonesia

Bridging expectations between content providers and local needs
 

15 Jun 2020
By: Lulu S V Mendoza

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