SPOTLIGHT ON SOUTHEAST ASIA

In this series, ATF takes a closer look at key markets across Southeast Asia to peek into the mindset of content buyers and commissioners, revealing the current state of content alignment.

The series will also offer further understanding of individual market narrative, providing insights for fruitful discussions.
 

What Buyers Want – Cambodia

B.C. Achaya
CCO
Sabay Digital

Michael Chai
CEO
Westec Media Limited

Socheata Sok
Programming Manager
Cambodian Broadcasting Service

Asfar Ajaz
General Manager, Media Services
Blue Media
(Moderator)

Session's Video

*The views and opinions expressed by guest speakers do not necessarily reflect the views or position of ATF.

Additional Resource

Content for Cambodia

Sellers show compatibility with what buyers want, but adaptations enhances opportunities

26 Aug 2020
By: Lulu S V Mendoza

What Buyers Want – Indonesia

Ario Bagus Widyatmiko
Chief Content Officer 
PT. Digdaya Duta Digital

Banardi Rachmad
Head of Programming Acquisition
PT. Surya Citra Televisi (SCTV)

Hendy Lim
Content & Channel Vice President
Indonesia Entertainment Group (IEG)

Luthfi Cahya Wibisono
General Manager
PT. Telekomunikasi Selular

David Scott
Associate Director, APAC
Omdia
(Moderator)

Session's Video

*The views and opinions expressed by guest speakers do not necessarily reflect the views or position of ATF.

Additional Resource

Why You Are Not Succeeding Selling Into Indonesia

Bridging expectations between content providers and local needs
 

15 Jun 2020
By: Lulu S V Mendoza

What Buyers Want – Malaysia

Airin Zainul
Director
IP Animation and Licensing & Merchandising
Media Prima Berhad

Kevin Foo
Manager
Content Distribution Division
Juita Viden Group

Shaun Lee
Director
Teleview Asia Sdn Bhd

Johary Mustapha
Founder & CEO
Forest Interactive 
(Moderator)

Session's Video

*The views and opinions expressed by guest speakers do not necessarily reflect the views or position of ATF.

Additional Resource

All Eyes On Animation: Malaysians Hunger For Content That Feed The Kids

9 Jul 2020

By: Lulu S V Mendoza

What Buyers Want – Philippines

Isabel C. Enriquez
Content Acquisitions Manager
Cignal TV, Inc.

Wilson Tieng
President & CEO
Solar Entertainment Corporation

Yazmin Basa
Head of Content
Viu

Michelle Lin
Manager (APAC)
K7 Media
(Moderator)

Session's Video

*The views and opinions expressed by guest speakers do not necessarily reflect the views or position of ATF.

Additional Resource

Opportunities Abound As Filipino Buyers Maintain Appetite For Foreign Content

Still on an even keel, as content sources and genres meet acquisition needs

15 Jun 2020
By: Lulu S V Mendoza

What Buyers & Commissioners Want – Singapore

Ishaan Misra
Executive, Content Strategy & Acquisitions
Discovery

Justin Deimen
President, Production & Acquisition
108 Media

Joy Olby-Tan
Lead, Acquisitions
Mediacorp

Rita Seow
Lead, Audience & Content,
Chinese Audience
Mediacorp

Annette Kunst
Managing Director South East Asia
Nielsen Media
(Moderator)

Session's Video

*The views and opinions expressed by guest speakers do not necessarily reflect the views or position of ATF.

Additional Resource

What Buyers Want – Thailand

Adam C. Yukol
Program Director
Viu Thailand

Arthit Promprasit
Director – Thailand
Motion Content Group

Joe Suteestarpon
CEO
Mediaplex International Co., Ltd

Rachel Wu
Head of Acquisitions & Partnerships
TRUE Digital

Sivalingam Muniandi
Senior Research Analyst
Omdia
(Moderator)

Session's Video

*The views and opinions expressed by guest speakers do not necessarily reflect the views or position of ATF.

Additional Resource

Prospects Galore In Thailand As Thais Validate High Content Demand

 

29 July 2020
By: Lulu S V Mendoza

What Buyers Want – Vietnam

Ha Thi Mai Linh
Manager of Planning & Market Research Department, TV Advertising & Services Center
Vietnam Television

Thi Bich Hanh Ngo
Vice President
BHD Co., Ltd

Tran Thi Lan Chi
Licensing Manager
Propensi Media

Trinh Le Minh Hang
General Director
Skyline Media Co., Ltd

Michelle Lin
Manager (APAC)
K7 Media
(Moderator)

Session's Video

*The views and opinions expressed by guest speakers do not necessarily reflect the views or position of ATF.

Additional Resource

THE VIETNAMESE VALUE: WHEN THE PRICE IS RIGHT

Vietnam’s intricacies are worth paying attention to as the market matures

7 Aug 2020
By: Lulu S V Mendoza

Interesting sessions with Indian, Malaysian, Filipino and Indonesian buyers! I’m waiting for the next ones!

Isabelle David
International Information Analyst, TV France International

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