Alexandra Lowes

VP Client Growth APAC, Media Solutions
GroupM Nexus 

Alex is VP of Client Growth – Media Solutions, Asia Pacific for GroupM Nexus: a powerhouse of experts propelling performance and innovation at scale for GroupM’s agencies and clients. With unrivalled platform accreditations, proprietary technology, and a culture of innovation, GroupM Nexus redefine media effectiveness to drive growth for global advertisers. 

 Alex’s career kicked off in digital marketing in Sydney, Australia almost 20 years ago and she has traversed both client side and agency roles across a number of industry sectors and markets. With experience working for Tourism Australia and Commonwealth Bank of Australia, and with clients including Foxtel, Bupa, Westpac to name a few – Alex understands how Finecast solutions can help marketers navigate a complex media ecosystem. Her ‘secret sauce’ is partnership and team building, passionate about working across the region to deliver best in class work recognised by both peers and industry bodies which include Cannes, Spikes Asia, MFA and IAB. 

The role that Alex is most proud of is mum to two beautiful boys. As a mother, wife and professional her life is rich but time poor. She is passionate about women leading in the workforce and creating a life where she, her peers and friends can thrive at work and at home.