Tony Gunnarsson

Principal Analyst, TV, Video & Advertising

Tony Gunnarsson is a principal analyst at Omdia. His expertise lie in premium online video streaming, covering everything from Netflix to iTunes.

Responsible for Omdia's global OTT video forecasting, Tony is an authority on the global development of Netflix and Amazon and the increasingly mature online video subscription market.

Tony is currently focused on the entry of new OTT video services such as Disney+, Apple TV+, HBO Max and Peacock, and the likely impact these and other services will have on existing markets.

Tony joined Ovum in 2014 as an analyst in the TV practice. He currently heads up Ovum's global OTT video research and forecasting, focusing on OTT video subscription services and the online future of TV.

Prior to joining Ovum, Tony was a senior analyst at IHS Media (formerly Screen Digest), where he covered Home Entertainment, focusing on the transition from physical formats to online platforms.