Punit Misra

President, Content & International Markets
ZEE Entertainment Enterprises Ltd

Punit Misra is the President – Content and International Markets at Zee Entertainment Enterprises Limited (ZEEL). As the President, Punit oversees content for both the TV network of ZEE as well as its digital offering ZEE5, both domestically and globally. He also manages ZEEL’s international business spanning 190 countries.

Punit joined ZEEL 4 years ago as the CEO of its domestic broadcast business. Under his leadership, ZEEL became India’s fastest growing entertainment broadcast network in terms of viewership as well as revenue and regained national leadership to become the highest All India viewership share network of India. His relentless focus on consumer centricity as well as on developing institutional strengths across the entire content ecosystem have together led to consistent and broad-based growth for the organization. One of the cornerstones of his strategy for driving growth has been to build a stronger footprint across all regional markets, driven by the belief that in storytelling, it is the lens of culture, not language alone, that is key to success in the beautiful mosaic that is India.

Prior to joining ZEEL, Punit spent 20 years at Hindustan Unilever Limited, where in his last role he was part of the Management Committee of HUL, as the Executive Director in charge of Sales and Customer Development for the company, and a member of the global Sales Leadership team of Unilever. As Punit often remarks – his journey has taken him from selling one kind of soap to another!

Punit also serves as the Chair of FICCI Broadcast Forum and Co-Chair of the CII Broadcast Committee. He is also on the Board of the Indian Broadcasting Foundation (IBF), the industry body for broadcasters.