Marianne Lee

Chief of Content Acquisition & Development
Viu

Marianne is a content professional with a career built around fan generation. Lee has held senior leadership positions in content acquisition, curation, production, marketing, social media, research, and change management. Before her appointment as Chief of Content Acquisition and Development at regional streamer Viu, she worked for WarnerMedia leading Marketing & Brand Services with the primary focus of driving subscriptions for HBO Go.

Prior to this, she built a from-the-ground-up general entertainment department at Turner. There, she defined and executed content and channel strategy, set new industry standards, and best practices, and identified key tentpole content to create fan devotion. She has also worked for NBCUniversal and for Sony Pictures Entertainment Networks Asia, following for more than 10 years at Television Broadcasts Limited (TVB) in Hong Kong.