Aaron Mascarenhas

AVP, Content Acquisitions & Partnerships
MX Player

Being at MX Player since its inception, Aaron has played a key role in the conceptualizing and in creating India’s biggest VOD service that has transformed the current digital landscape. Having a keen eye for Trends and Content, he has built first in-kind, path breaking & unique content strategies to expand market size with a robust and diversified content portfolio. He has been instrumental in building MX’s global presence across various international markets.

In a decade of being in the Media Industry, Aaron helped launch content brands which include leading TV channels from the biggest media conglomerates in India like Television Network, Zee Entertainment Enterprises Ltd amongst others. Blending a meticulous focus on the consumer with a vision for compelling content has been his biggest enabler in creating long-lasting market trends and programming strategies providing strong value proposition.