ATF x Mango 1% Formats Pitch 2024 — An international format competition initiated by China’s Hunan TV & Mango TV. The possibilities of storytelling are endless; however, we believe only the top 1% of super hits has the power to trend-set and era-define. The ATF × Mango 1% Formats Pitch aims to discover and develop this 1% innovative formats content that can bring local audience together and travel across multiple screens and various cultures.
IMPORTANT DATES
Call for Entry: Aug 6, 2024
Deadline: Oct 4, 2024 (23:59 hrs SGT) (DEADLINE EXTENDED)
Selections: Oct 4—25, 2024
Annoucement of shortlisted finalists/participants: Oct 29, 2024
Live Pitch: Dec 4, 2024
FINALISTS
Body Fake
PRODUCTION COMPANY
Studio Cr Inc.
SOUTH KOREA
Logline:
Body Fake is a "Body Painting Quiz Show" where both the person asking the questions and the one answering them get covered in paint. It’s a genre that combines art, games, and quizzes, making it an art-entertainment game show that families can enjoy together.
Synopsis:
It’s a body painting quiz show in which the person giving the question and the person answering the question will both get covered in paint! In this show, two teams, each consisting of two family members, compete against each other. The two teams face increasingly difficult quizzes over the course of five rounds, ranging from "Spot the Difference" in body painting to identifying what is painted on the body. To press the button and answer correctly, contestants must be willing to get covered in paint. The more covered in paint they get, the closer they get to the prize.
This show has two key points. First, a buzzer button full of paint. Press the button before the opposing team. The more you become a mess from the splatters of paint, the closer you are getting to victory. Second, What is the answer!? The contestant who pressed the buzzer faster now gets a chance to shout the answer. The contestant got covered in paint in exchange for this chance! Will the answer be correct!? <Body Fake> features three selling points. First, Viewers also participate in this quiz show. If you got a quick eye, this quiz is open to you too! Viewers can also try to solve this quiz-like challenge in real-time. Second, A special visual spectacle seen nowhere else. A high-quality, hyper-realistic body painting show with real body painting artists! Last but not least, that's never boring quiz show. The further we get into the quiz, the more the contestants will get covered in paint! With this thrilling time attack quiz show, you won’t lose interest for even a second!
E.T (English Teacher)
PRODUCTION COMPANY
Nonsense Formats
SOUTH KOREA
Logline:
Can 3 Korean celebrities learn English from a bunch of kids in just one week?
Synopsis:
3 of Korea’s biggest celebrities are about to attempt the challenge of a lifetime. They’re going to try to learn a language alien to them – English – in just one week! But that’s not all! Because they’ll each stay with a different family in the US where they’ll be taught not by adults, but by the family’s children! Learning their first language is easy for small children. No classrooms, tests or stress - in fact it’s the opposite: fun, laughter and play – all of which research says lets the brain relax, allowing the words, images and meaning of a new language go into a child’s thoughts processes more easily and more deeply. So could immersing themselves back into a child’s way of absorbing a language be the best way for our Korean celebrities to learn English? That’s what we’re going to find out. Forget books, white boards or vocabulary tests, instead our celebrities will go everywhere their child teacher goes and do everything they do: playing outside, birthday parties, water fights, going to the amusement park, sports clubs even riding a horse in a rodeo! What better way is there to learn the word for ‘horse’ than when you’re sat on one! The only time our celebrities will be assessed is before they leave and when they come back – purely so we can see if the experiment has worked.
Race To Love
PRODUCTION COMPANY
Cuckoo Films
SINGAPORE
Logline:
As the old saying goes: Traveling with someone reveals their true characters. Let's put that old adage to the test in a ground-breaking asian travel adventure reality dating series. We follow 12 singles as they journey across Southeast Asia - testing their compatibility through cultural challenges, swapping partners and discovering love.
Tagline: When Love Travels, Can it Go the Distance?
Synopsis:
As the old saying goes: Traveling with someone reveals their true characters. Let’s put that old adage to the test! "Race to Love" is a thrilling travel-adventure, dating reality show that takes 12 adventurous singles on a journey across Southeast Asia, testing whether love can truly go the distance. In each episode, couples are given clues to travel/navigate their way to the challenge locations. They then compete as a couple at unique challenges inspired by local cultures, pushing them to explore their compatibility, communication, and teamwork. From cooking traditional dishes in Thailand to building rafts in Bali, each task reveals the strengths and weaknesses of their relationships. As they travel from one stunning destination to the next, couples must decide whether to stay loyal to their initial paired partner or take a chance on someone new. With unexpected twists, breathtaking scenery, and heart-pounding moments, "Race to Love" proves that the path to romance is always an adventure.
Remem8er
PRODUCTION COMPANY
Christian G. Gamboa
PHILIPPINES
Logline:
In this one-of-a-kind pop idol competition, contestants fight to be unforgettable because the AUDIENCE’S MEMORY SKILLS solely determine who stays and who goes. In the end, the remaining contestants who stick in the audience's memory will rise to stardom and form a pop group that’s impossible to forget.
Synopsis:
In this innovative pop idol competition, contestants are not just judged by their talent—they are judged by how well they remain in the AUDIENCE’S MEMORY. Each round features performances and challenges designed to showcase the contestants' individuality and presence. But the real key to advancing is not just about hitting the right notes or perfecting the dance moves, it is about being UNFORGETTABLE! After every round, the viewers are quizzed on their ability to remember specific details about the contestants, and only those who leave the strongest impression continue in the competition. As the show progresses, the pressure to stand out from the rest intensifies as contestants must not only shine during performances but also create moments that resonate with the audience long after the stage lights dim. This competition culminates with a unique twist: a pop idol group formed entirely by only the contestants who have proven their ability to stick in the minds of the viewers. Unlike any other competition, the final group is not just talented, they are the ones who can truly captivate and be uniquely remembered by their fans. This competition offers a fresh and engaging format, where MEMORY, not just performance, determines who will rise to stardom.
The CORE – One Thousand and One
PRODUCTION COMPANY
Michael Dolinsek Filmproduction
AUSTRIA
Logline:
THE CORE - One Thousand and One takes 14 contestants (celebrities) into a labyrinth of 1001 rooms, where they must outsmart the faceless Matrix Master to reach the Core. Each room presents unique, mind-bending challenges that test their physical, mental, and strategic abilities in fully immersive environments powered by unique and cutting-edge technology. Only the sharpest and most determined will survive the maze and claim the Golden Core's grand reward.
Synopsis:
THE CORE is a game show that plunges fourteen contestants (celebrities) into an epic, high-stakes journey through a labyrinth of 1001 rooms. Divided into pairs, the contestants enter "Hell," a sprawling matrix designed and guarded by the faceless Matrix Master. Their ultimate goal: to outwit the Master, navigate through increasingly challenging rooms, and reach the heart of the maze, known as the Golden Core, where a massive cash prize awaits. The celebrities begin in a secret "Waiting Room" where they are grouped into pairs. One pair at a time descends into Hell, a virtual maze where no two rooms are alike. From the moment they enter through one of the four hidden doors, they are met with a series of unique and ever-changing challenges. These challenges range from solving complex puzzles to overcoming physical obstacles, all while navigating surreal environments. The settings vary dramatically—one room may simulate an ancient Egyptian tomb, while the next may transform into a dense jungle or futuristic cityscape.
Thanks to cutting-edge technology, every room feels like a new world—fully immersive and breathtakingly realistic, both for the contestants and the viewers. However, the journey through the matrix is anything but straightforward. Contestants must use all their skills—mental acuity, physical strength, and strategic thinking—to solve each room’s task. If they fail, they must take a detour, a longer and more perilous route that further complicates their mission. After two failures, they are forced to return to the Waiting Room, giving the next pair their chance to enter Hell. The Matrix Master and his servants continually raise the difficulty with more devious puzzles and obstacles the closer the contestants get to the Core.
In a groundbreaking twist, the contestants physically move from room to room by walking through real doors. However, they are actually navigating between only two rotating, high-tech rooms. Equipped with seamless screens on the walls, floors, and doors, these spaces create fully immersive environments, making the contestants and the audience believe they are moving through 1001 different rooms. This revolutionary set design and room solution offers endless possibilities, delivering a visual spectacle like no other game show. Both viewers and contestants are immersed in a mind-bending, high-tech experience as the seamless room transitions and cutting-edge visual effects make it feel as though they are truly navigating through a maze of 1001 different worlds, pushing the boundaries of reality and entertainment. With its thrilling blend of action, strategy, and futuristic technology, THE CORE offers a captivating mix of adventure and suspense, promising viewers an edge-of-their-seat experience as they watch celebrities push their limits in a battle of wits and will.
JUDGES
Sabrina Duguet
EVP, Asia Pacific
All3Media International
Rashmi Bajpai
EVP Asia
Banijay Rights
Francois Grosjean
Global Business Deputy Director
Fuji Creative Corporation
Lester Hu
Director of R&D Center
Hunan TV
Lê Phương Thảo
Chairman
YeaH1 Group
WHAT WE ARE LOOKING FOR
We will focus on stand-out, non-scripted formats that are fresh, new, entertaining, and young-skewing, but also have broad appeal. We are open to all genres with preferences for:
- Whittled-down style talent competition, making the next super stars;
- Large-scale, ambitious studio entertainment and reality competition shows;
- Innovative formats utilizing new technologies, such as virtual reality, AI, and multi-screen integration, etc.
PRIZE
- Cash prize of SGD 3,500 for the winner;
- Development & distribution package worth over SGD 30,000;
- Co-development deal with Hunan TV & Mango TV;
- Sponsored cultural exchange & business visit to China;
- Opportunity to launch your show in one of the world's largest markets;
- International production and distribution support.
ELIGIBILITY
- For new ideas/concepts (unfunded or partially funded) for unscripted (formats).
- Submission applicant can be the IP’s Founder, Owner, Creator, Writer, Director, Producer or Executive-in-Charge, but must be available to represent the IP if chosen for the ATF x Mango 1% Formats Pitch 2024.
Please contact RX Global – [email protected] – to enquire about the countries/regions currently listed in compliance with the Economic & Trade Sanctions Policy.
SUBMISSION GUIDELINES
- Prepare your submission materials in ONE combined document or visual deck in ENGLISH only.
- There is no fee to enter.
- Only completed applications will be assessed.
- Please ensure that all information is filled up and submitted for every project that is submitted, and details are current—in the event a project needs to be contacted.
- Each project must be submitted separately.
- There is no limit to the number of pages to the submission, but brevity will be appreciated.
Each project to be submitted in ONE combined document or visual deck. Submitted project(s) must address (labelled clearly) the following:
- Logline (up to 3 sentences)
- Synopsis (200—500 words) of the Project’s Overview
- Participant Delegate’s Profile and Photo
- Writer/Showrunner/Creator or Director or Producer’s Intention / Vision (max 200 words)
- Estimated Total Budget / Rough production & delivery timelines (optional but beneficial)
- Writer, Producer’s and/or Director’s Profiles / Photos (if applicable)
- Production Company Profile (if applicable; max 400 words)
- Online samples of Writer, Director and/or Producer’s past works (optional but beneficial)
- Any videos, artwork or concept drawings related to the Project (optional but beneficial)
- Any other information on the project’s elements (attached actors, distribution, marketing plan etc.)
There is no limit to the number of pages to the submission. Incomplete submissions will not be evaluated.
NOTES
- Concept Bibles are not required at point of submission but will be beneficial if selected for the pitch.
- Concepts with a fuller base of creative materials and presentations (deck, visuals, synopses, character bios, storyboards, character designs etc) and attached elements (directors, writers, co-producers, production companies, distribution, actors, financing partners etc.) will be assessed more favourably.
- All concepts will be assessed under the strictest confidence between the selection panel.
- By submitting their project and all relevant information (“Submitted Information”) to the ATF x Mango 1% Formats Pitch 2024, each applicant grants, and on behalf of all other individuals listed in the submission, (i) grant the organisers of ATF access to the Submitted Information for the purposes of evaluating and shortlisting the final projects; and (ii) the right to reproduce, publish and use the Submitted Information as it deems fit for marketing and publicity purposes.
ABOUT HUNAN TV & MANGO TV
Hunan TV, the flagship linear channel under Hunan Broadcasting System (HBS), and Mango TV, its allied non-linear platform, which is also one of the nation’s top 3 streaming services, has been a long-standing market leader in China’s entertainment content creation and production. Boasting over 50 in-house production units, both Hunan TV & Mango TV are committed to continually deliver innovative, engaging and topical content for all viewers, particularly the younger generations.
The international launch of the Mango TV App, especially for overseas markets, has made their content available in 195 countries and regions, offering subtitles in 17 languages. Working with their global partners, Hunan TV & Mango TV are striving to bring more original high-quality content to the world.
