ATF FORMATS PITCH

New Ideas. New Talent. New Formats.

The ATF Formats Pitch is the premier formats pitching competition for creators and producers of new and original, unscripted (non-fiction) entertainment formats.

This is a platform to flaunt the best of Asia and expose ideas for development and export within the region, and the world.

NEW IDEAS. NEW TALENT. NEW FORMATS.

This could be your chance of a lifetime to be the next hit on reality TV!

The winner will receive S$3,500 in cash to develop the idea.

2022 WINNER

The Fairest Gameshow Ever!

Christian G. Gamboa
Concept Developer: Christian Gamboa
Philippines

2022 FINALIST PROJECTS

Concrete Concepts

The Bruh Collective Pte Ltd
Director & Executive Producer:
Sabrina Poon
Singapore

Extract

TV-Content
Art & Creative:
 Şahin Öner
Türkiye

Mother Knows Best

Flying Tiger Films (Singapore) and
Cuckoo Films Pte Ltd

Writer: Esther Tan
Singapore

The Fairest Gameshow Ever!

Christian G. Gamboa
Concept Developer:
Christian Gamboa
Philippines

The Flip

Michal Preiss
Exempt Dealer:
 Michal Preiss
Israel

The Loyal Followers

Fuji Television Network, Inc.
Director & Producer:
 Takeru Kato
Japan

IMPORTANT DATES


Call for entries opens online: June, 2022

Deadline for entries: October 27, 2022 (23:59 hours) (NEW EXTENDED DEADLINE)

Announcement of finalists: November 7, 2022

Finalists’ rehearsal: December, 2022

Live Pitch & Winner Announcement: December 8, 2022

SELECTION CRITERIA


Selection will be based on the following criteria:

  • Capability to translate & travel globally
  • Creativity
  • Originality
  • Innovation
  • Capacity of returning for multiple series/ shorts

The selected projects will also have to be:

  • Well-structured, tightly formatted
  • Fitting in the following genres of non-scripted formats: entertainment, factual entertainment, game shows, and studio entertainment
  • Potential to travel as a format to countries worldwide
  • Projects must be new and original concepts, which have not yet been commissioned or broadcasted on linear television or nonlinear television, and for which the worldwide rights are still available.

JUDGES

SHORTLIST JUDGES

Clare Thompson

Non-Executive Director
K7 Media

Derek Wong

Vice President &
Head, Production & Creative
KC Global Media

FINALIST JUDGES

Justin Deimen

President
108 Media (Global)

Wonwoo Park

CEO & Chief Creator
DITURN

Kaushal Modi

Business Head
JioTV

Kevin Foo

Chief Operating Officer, 8TV
Media Prima Television Networks

Hwang Jin Woo

Founder & President
Executive Producer
Something Special

TIPS TO WIN

BiTE SiZE MASTERCLASS:
Justin Scroggie, CCO & Partner, The Format People

Formats / Unscripted  |  Part 1

  • As a judge, what are you looking for in a pitch?
  • What are audiences looking for in a new format?  

BiTE SiZE MASTERCLASS:
Justin Scroggie, CCO & Partner, The Format People

Formats / Unscripted  |  Part 2

  • Should you go for a mainstream idea, or a more unique / niche one? 
  • What are the most common mistakes people make in a pitch?
  • What practical preparations should you make for a pitch? 

BiTE SiZE MASTERCLASS:
Justin Scroggie, CCO & Partner, The Format People

Formats / Unscripted  |  Part 3

  • What are your top 3 points for the perfect pitch?
  • What are the advantages of pitching a format at international events such as ATF?