David works at the intersection of creativity, technology, and entertainment. 

Over the past 25 years working with brands around the world, he witnessed first-hand the erosion of traditional advertising models, and the growing disconnect between how brands communicate and how culture actually moves.

Today, his work focuses on rebuilding that model from the ground up. 

As CEO and co-founder of The Carrot Collective, he operates a distributed, high-performance creative ecosystem designed for speed, specialisation, and cultural fluency, bringing together and orchestrating teams of top-tier talent globally to deliver work that responds to culture in real time.

He is also a co-founder of AI CREATE, an initiative exploring how AI is not just a tool for efficiency, but a fundamental shift in how ideas are generated, produced, and scaled. His view is that AI will not replace creativity, but it will completely reshape the economics and operating models around it.

Together with VIRTUE Asia and Goldfinch International, in 2025 he launched V47 Entertainment, built on a simple premise: brands should stop interrupting culture and start funding it. By bringing brands into the “writer’s room”, V47 develops existing and original IPs where storytelling, distribution, and commercial models are designed together from the outset.

David’s work sits at the intersection of these shifts: helping brands, platforms, and creators move from legacy models of rented attention to new models of ownership, participation, and cultural relevance.