Yee Yeo Chang

Co-founder/Producer
BOO²

Chang Yee Yeo is a seasoned Executive Producer and International Co-production Specialist with over 20 years of experience bridging the creative gap between Asian markets and global streaming standards. He previously served as the VP of Content Development and Strategy at CreAsia Studio (a Banijay Entertainment label) and  has a proven track record of architecting regional content roadmaps. He secured commissions that turn scripted projects into viable formats, such as My Chef in Crime, which has separate local versions produced in both Thailand and Indonesia.  

His career is defined by  senior creative and strategic roles at major global entities, including Disney+ APAC, where he was part of the creative lifecycle for record-breaking "tentpole" series such as Moving and Gannibal, and Bliss Media, where he orchestrated high-value Hollywood acquisitions—including the box office hit Hacksaw Ridge—and served as Executive Producer on international titles starring global icons like Halle Berry, Daniel Craig, and Orlando Bloom. 

A bilingual leader fluent in English and Mandarin, Yee Yeo holds a BFA from NYU’s Tisch School of the Arts and specializes in navigating the complex financial structures and rights allocations required for successful cross-border media ventures.