Li Bo serves as General Manager of Weibo TV & Streaming Business, with extensive experience in social media marketing for dramas and variety shows. In 2014, she pioneered a full-cycle content promotion model for Weibo in China and worked with government bodies and industry partners to develop industry standards.

Connecting content, celebrity–fan engagement and media partnerships, she and her team help leading dramas, variety shows and documentaries reach wider audiences, build positive word of mouth and sustain long-term IP value.

Her portfolio includes hit titles such as Lost You Forever, Legend of Zang Hai, Pursuit of Jade, The Early Spring, and Blossoms Shanghai. She is also a regular speaker at major industry events, including China Internet Audio&Video Convention, China Golden Eagle TV Art Festival, Shanghai Television Series Production and Broadcast Annual Conference, Weibo Vision Conference, and New Wave Forum, where she shares Weibo's content promotion strategies and best practices.