Pink Orchid International
With over 15 years in the global entertainment industry, Panayiota developed a unique perspective and expertise in international marketing, sales, and production for top brands and content companies.
She began her career working with top global advertising agencies such as McCann, McGarryBowen, and Saatchi & Saatchi, producing commercial campaigns for brands including L’Oréal, NBA, Virgin Mobile, and Acura.
Panayiota then moved to Reed MIDEM as Sales Director for the Americas, managing 50+ major content brands and generating multi-million-dollar revenue. In this role, she cultivated strong senior-level relationships with hundreds of key buyer and media contacts, working with clients such as Lionsgate, MGM, NBCUniversal, Miramax, Starz, eOne, Sesame Workshop, Dreamworks, MarVista Entertainment, and Discovery.
In 2017, Panayiota founded Pink Orchid International and now advises global content companies on how to navigate the changing content landscape through comprehensive marketing and press strategies.