A serial entrepreneur and digital entertainment executive with over 20 years’ experience, Nader Sobhan is a veteran of several successful digital start-ups and has been at the centre of the shift to streaming in the entertainment industry in emerging markets. He formerly led the digital division at the MBC Group, the largest media conglomerate of the Middle East. Following several streaming service launches, he became the regional CEO for iflix in MENA, forging a JV with the largest Telecom of the region, Zain. He left the iflix at its peak in 2018 to return to IKTOMI and focus on VYND.IO a new product focused on utilising artificial intelligence to provide deep content insights for the entertainment industry.
Nader has a deep vertical knowledge and experience of the international entertainment marketplace, deep data orchestration and visualisation, direct to consumer OTT offerings, telecom partnerships and the revenue maximization of valuable intellectual property. Currently, Nader Sobhan serves as CEO of IKTOMI, an award-winning digital innovation studio with bases in Dubai, Barcelona, Ankara and Singapore.