With over 25 years of experience in international media management, Taiwan+ CEO Joanne Tsai has held senior-level positions across a diverse array of fields, from public relations and new media, to advertising and television. She served as the Executive Vice President & Managing Director of Taiwan and China for FOX Networks Group (FNG), the biggest international content provider in both Taiwan and China, for over 15 years. Her responsibilities included: expanding the channel portfolio; marketing and publicity; content creation and sales; program scheduling and syndication; advertising and sales; and building strategic partnerships with government entities.
A pioneer in the cable industry, Joanne joined FNG in 2001, and devoted herself to expanding the National Geographic Channel (NGC) and Star TV’s market penetration in Taiwan and China. In 2012, Joanne assumed the roles of Managing Director of FOX Taiwan and China, and Executive Vice President of the Asia-Pacific region, overseeing the operations of FOX, NGC and Star brands airing everything from locally produced programs, Hollywood movies, and international drama series, to sports, music, and children’s programming. Joanne also launched Taiwan’s first HD channel, the National Geographic Channel, and incorporated the first OTT streaming service, Fox+, into FNG’s operations strategy.
In addition to promoting the FOX family of channels, Joanne was also instrumental in sharing quality programming about Taiwan with the rest of the world, via Fox’s well established distribution channels. In 2004, with the support of the National Geographic headquarters in Washington, D.C., Joanne collaborated with Taiwan’s Government Information Office on a co-funded documentary production endeavor, "Taiwan to the World.” The project not only brought Taiwan’s viewers closer to the channel, but it also fostered documentary production talent and helped raise local production standards. As for live broadcasts of sporting events, Joanne’s contributions helped make MLB games accessible to Taiwanese viewers and brought Taiwanese basketball games to other parts of Asia. During her tenure, Joanne introduced the VOD plus OTT service Fox+ to Taiwan in 2017, and under her leadership, FNG went on to become the biggest content provider in Taiwan.
Joanne holds an MA in advertising from Michigan State University. She enjoys cycling and traveling, and as a seasoned media professional, she encourages colleagues to think big and embrace change.