ONE TRIPLE FOUR COMMUNICATIONS
Joan Leong is a seasoned content and media executive who has worked across all mediums, from photography, to videos, to digital content campaigns.
She has produced content for international television shows such as The Amazing Race (Australia, Israel, Asia, Philippines), Cash Cab Asia, Asia’s Next Top Model, to multi-national companies including Shell and the Associated Press.
She was executive producer on ‘The Kings’ - an intimate look into the lives of a supermodel and her transgender husband famous for philanthropy and motorsports. It was launched on TLC SEAsia (Philippines feed) and Facebook ‘live’ worldwide, achieving an online viewership of 2 million, while met with resounding positive feedback.
At Mediacorp, Singapore’s largest media organisation, she was the head of English general entertainment channel, Channel 5, managing the programming grid through content acquisition and commissioning local productions, analysing audience behaviour and content ratings, and working with the Infocomm Media Authority on the funding of the programmes of the channel.
She has spent the last few years focussing in the realm of digital and content marketing, working with Mediacorp Brand Studio and Bloomberg to create customised branded digital content for their clients, such as, Temasek Foundation Cares, Ministry of Culture, Community & Youth (MCCY), Ministry of Communications and Information (MCI) for the former, and Taiwan External Trade Development Council (TAITRA), Alibaba for the latter. During her stint with Subaru Asia, she led the content team in producing digital content for internal and external communications, and developed and negotiated the launch strategy for their tentpole reality singing show, ‘Asian Dream’ featuring Michael Bolton.
During her free time, she volunteers for the international organisation, Now I Lay Me Down To Sleep, helping bereaved parents through remembrance photography in their time of grief; and RE-PC, a local charity that helps students in need by recycling used laptops for educational needs.