Senior Vice President
iQIYI
Chen Xiao, senior vice president of iQIYI, oversees the company’s copyright procurement, distribution, content strategic analysis and global content department. At iQIYI, he has planned and participated in the production of a large number of original drama series, such as Story of Yanxi Palace, The Thunder, The Bad Kids and My Heroic Husband, etc.
In addition, together with his team, he has also sold many of iQIYI’s programmes to domestic TV stations as well as to the global market. Chen has a unique perspective on the strengthening of the influence of Chinese art through the media and entertainment industry.