Senior Director – Content Acquisitions & Alliances
Being at MX Player since its inception in India, Aaron has played a key role in conceptualizing and driving the Go-to market strategy. Having a keen eye for Trends and Content, he has diversified and helped change the game in the AVOD space with differentiated content and first-of-its-kind partnerships leading to MX Players massive success. He has been instrumental in building MX’s global presence across various International markets.
In a decade of being in the Media Industry, Aaron helped launch content brands which include leading TV channels from the biggest media conglomerates in India like Television Network, Zee Entertainment Enterprises Ltd amongst others. Blending a meticulous focus on the consumer with a vision for compelling content has been his biggest enabler in creating long-lasting market trends and programming strategies providing strong value proposition.