Macie F Imperial

BITE SIZE FOR BUSINESS   ABS-CBN, PHILIPPINES

Macie F. Imperial
VP & Head
Integrated Acquisitions & International Sales Distribution
ABS-CBN

LOOKING FOR

  • Programming experience that targets the whole family

FOCUSED ON

  • Scripted formats that have pedigree
  • Stories that are relatable
  • Dramas with strong narratives and highly engaging characters

DIGITAL

  • Various touch points
  • Continued efforts to create originals & show extensions exclusively for digital

THE FUTURE

  • Launch more content exclusively for its online platforms
  • Acquire content that complement & deliver the needs of the viewers of each of their platforms

“Given the various platforms of the group, we are in the best position to answer the needs of the different market segments since our playground is bigger compared to others. We will do this by producing platform-specific content.”

– Macie F. Imperial, VP & Head, Integrated Acquisitions & International Sales Distribution, ABS-CBN

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