Top 10 Asian Markets for Media & Entertainment

13 Apr 2017

Top 10 Asian Markets for Media & Entertainment

(2015 - 2019)

Export & Licensing Prospects Rank Country Market
Strong Prospects  1 China  Larger Market, Growing Share
2 India Emerging Market, Growing Share
Moderate Export Growth  3 Australia Larger Market, Less Certain Growth
4 Russia Moderate Market, Growing Share
Less Certain Export Growth 5 Japan Moderate Market, Less Certain Growth
6 Turkey Smaller Market, Less Certain Growth
Small Markets, Strong growth in Certain Sectors 7 Israel Emerging Market, Growing Share
8 South Korea Smaller Market, Growing Share
9 Singapore Emerging Market, Smaller Share
10 Vietnam Emerging Market, Less Certain Growth

The report methodology includes an in-depth analysis of revenue growth and trends across four subsectors: filmed entertainment (which includes film, television streaming and Internet TV), music, book publishing and video games, with an emphasis on digital expansion. Absent robust export data for each subsector, the 10 countries ere (filtered from the original 27) were ranked on growth, known or expected trade barriers, overall market conditions and the size of the population (with an eye towards consumer purchasing power), the size of the M&E marketplace, piracy rates and the ability of governments to stem piracy, and regional comparisons to derive the robustness of a particular country against another in a given region. The list began with an early assessment of 40 markets, and from this research, the seven top markets were identified.

Please note: This report is not an assessment of how foreign markets view their own cultural content industries. Nor is it a report that analyzes trends identified by foreign governments of their own markets or a measure of how popular domestic content is in each country. ITA respects each market’s unique characteristics and analysis, which may vary from research presented here.

Source: 2016 ITA Media and Entertainment Top Markets Report
Asian countries filtered out and presented from original list.

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