SAFF: Where the best global film concepts inspire co-producing partnerships. - Asia TV Forum


The Projects that meet the submission criteria and guideline will be assessed by our esteemed selection panel which consists of international film industry experts.

Gin Kai

Executive Producer - Silver Media Group / Chairman – Southeast Asian Audio-Visual Association (SAAVA)

Gin Kai founded Silver Media Group to explore new frontiers in media content creation, specializing in executive producing and media financing. He currently runs one of Asia’s few privately managed media investment funds that finances film and TV content for international audiences. The company believes in social responsibility, using the power of media to inspire a better world. Gin Kai co-founded the Southeast Asian Audio-Visual Association (SAAVA), an alliance that seeks to unify film producers from around the region to stimulate exchange of skills and collaborations. As one of the region’s few film financing experts, Gin Kai has been invited to speak at various industry conferences, and educational and financial institutions about this alternative investment sector.


CEO - European Audiovisual Entrepreneurs (EAVE)

Kristina Trapp has worked in the film industry in Germany, France, Belgium and Luxembourg since 1999 – amongst others at the German regional film fund MFG-Filmförderung Baden-Württemberg, as free-lance producer for ARTE, heading the Film Commission Strasbourg and with the European training programme Masterclass Ludwigsburg / Paris. She joined EAVE in 2004 as Programme Manager. In 2007, she became Deputy Chief Executive and was appointed Chief Executive in 2009. Kristina has been closely working with several European festivals and production companies in her career. She has been matchmaker at the Berlinale Co-Production Market for the last few years. She is member of the documentary commission of the French regional fund Provence-Alpes-Côte d’Azur and member of the European Film Academy.


Artistic Director, Pingyao Film Festival

Film critic and historian.
Director and writer of documentaries about cinema.
Professor (holds the chair of Film Styles and Techniques) at the Academy of Architecture, Università della Svizzera Italiana (Switzerland’s most international faculty). Started working in 1978 as a festival programmer in Italy (has been Consultant for Asian cinema at the Venice Film Festival from 1981 to 1995). Director of “Ombre elettriche” (Electric Shadows) Festival in Turin (1981). Subsequently director of the festivals of Pesaro (1982-1989), Rotterdam (1989-1991) and Locarno (1992-2000). Director of the Venice Film Festival (2004-2011) and of Rome Film Festival (2012-2014).

After one year of head-programming festivals in Mainland China (Beijing IFF, Fuzhou Silk Road IFF) he has initiated and directed until November the 1st Macau International Film Festival and Awards.

He is currently the Artistic Director of the Pingyao Crouching Tiger Hidden Dragon International Film Festival, the new IFF in China that Jia Zhangke has launched in March. Müller has been the initiator of the Huub Bals Film Fund and of the Cinemart Project Workshop in the Netherlands, of the Montecinemaverità Film Fund in Switzerland and of the South/East Cinema Fund in Italy.

In his parallel career as a film-producer, he has produced and co-produced 11 features that include award-winning movies (Academy Award for Best Foreign Film, top-tier honours in Cannes, Venice and other major festivals) from China, Bosnia, Turkey, Iran, Russia and Central Asia, Brazil (he has also produced short-films and documentaries). Müller has received important awards from institutions and foundations in 8 different countries.

In addition to being a regular contributor of essays on film to European magazines and dailies, he has written and edited over a dozen books on Russian and Soviet cinema, Chinese, Indian and Asian cinema.


Founder, Laughing Elephant (and Co-Founder, HOOQ)

Krishnan Rajagopalan is an experienced media executive with over 20 years of experience across commercial, content programming and technology aspects of the media business, both in N. America as well as across SE Asia and S. Asia.

Krishnan is the founder of Laughing Elephant, Asia’s first regional movie studio, with planned or ongoing slates in India, Indonesia, Philippines and other markets.

Krishnan is also an investor and CEO at Whacked Out Media, India’s largest multi-platform network with over 1.5B video views a month, 200+ celebrities being managed for digital platforms and digital rights to over 7000 movies.

He was most recently the co-founder and chief content and distribution officer at HOOQ, a joint venture between Warner Bros, Sony Pictures and Singtel, where he came up with the concept, and was instrumental in raising ~USD 100m for the venture, licensing over 50K hrs of movies and TV Series from Hollywood and all major studios and broadcasters in Indonesia, India, Philippines and Thailand, creating original TV series and movies in Philippines and Indonesia, and also leading all business development and market expansion initiatives.

His prior experience includes a role as the Head, Technology and Regional TV, at Singtel Group Digital Life, prior to which he was a Vice President of Digital Media at the Motion Picture Assoc of America leading worldwide technology strategy. He has also served as a Director of Technology at both Sony Pictures as well as Sony Connect, where his team operated digital solutions such as Sony Connect (music and video subscription services in N. America and EU).

Krishnan has dual masters degrees in Mathematics (BITS Pilani) and Computer Science (Duke University), and is also an alum of the Stanford Executive Program at the Stanford Graduate School of Business.

Selection Panel

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