3-day market generates US 88.7 million programming sales
The 10th edition of the Asia Television Forum (ATF) closed strongly with US$88.7 million worth of deals transacted. Business generated close to 20% growth from last year’s record of US$73.7 million programming sales, an indication of a vibrant Asian content industry.
2009 marks the milestone of ATF since its first edition in 2003. Despite the current economic climate, ATF enjoyed 8% growth in overall participation. At its recent winning of "Exhibition of the Year" conferred by the Singapore Experience Awards, a prestigious awards platform organised by the Singapore Tourism Board to recognise outstanding product and service delivery, ATF further prove to be a market which open doors to opportunities in a growing economy.
- More than 740 companies from 53 countries
- 312 buying companies from 41 countries
- 8% growth in overall participation
- 11% increase in seller participation
- 5% increase in buyer participation
ATF 2009 Key Highlights
- Opening Ceremony was officiated by Acting Minister Mr Lui Tuck Yew
- A night of fun and networking at ATF Opening Party held at the Asian Civilization Museum sponsored by Media Development Authority of Singapore
- Cocktail sessions by TV Azteca, French Embassy, UKTI, Malaysia Pavilion
- Launch of Saladin Animated TV Series by MDEC and Al Jazeera Children’s Channel
- A series of conferences addressing future of TV and trends in Asia.
| - Digital Future Series Conference: |
The Role of Music in Film and TV |
| - Focus on Formats: |
Keynote address by Rob Clark, Global Head of Entertainment, FremantleMedia Format |
| - Superpitch: |
Format Superpitch is the region’s premium pitching event for aspiring and experienced professionals in TV production |
| - WIPO Introductory Session: |
An overview of WIPO mediation and arbitration |
| - New Media Conference: |
Future of Television Content - Multi-Platform Engagement & Digital Extension |
| - WIPO Mediation and Expedited Arbitration for Film and Media Disputes |