Asia Television Forum 2011 closes on higher attendance as Asia content market grows from strength to strength
Reed Singapore and Reed MIDEM announce collaboration to take ATF to even greater heights
This year’s ATF saw an 18% growth in overall participation from last year with an all-time high attendance of 3,500 from 951 participating companies, bolstering its role as Asia’ foremost platform for international and regional media companies to meet, network and trade. In addition to larger contingents from China and France, Singapore’s delegation of 55 companies was five times more than last year while the Malaysian contingent doubled to more than 60 companies at this year’s ATF. The two national pavilions – Singapore and Malaysia – are the largest ATF has ever hosted.
With 150 new seller companies and 162 new buyer companies taking part this year, the growing attention on the burgeoning Asia content market is palpable. Some of the notable new buyers include Discovery Networks International, Disney Channels Southeast Asia/Korea, Indonesia’s Kompas TV, Thailand’s Blue Sky Channel, and Taiwan’s Next TV Broadcasting. New exhibitors include Canada’s Tricon Films & Television and Breakthrough Entertainment, Japan’s Tohokushinsha Film, USA’s 41 Entertainment, Singapore’s Clover Films, and UK’s TVF International.
The three days saw new channel announcements and Asian premiere of the latest content, which well-illustrated ATF’s position as the preferred market in Asia:
• Singapore’s Mediacorp launched its 8 International (8i) channel on Australia’s pay-TV platform, FetchTV. 8i is a 24-hour channel dedicated to popular Chinese dramas and will offer six hours of fresh content daily from Mediacorp’s vast content offerings.
• Malaysia’s FriedChillies Media launched the country’s first food network, FriedChillies Food Network which will offer original content programming that will push the boundaries of food shows.
• BBC Worldwide announced the recommission of the highly-rated Top Gear Korea on XTM for a further two series, which will be launched in 2012.
• Animasia Studio, Malaysia’s leading animation house, announced they will be developing ABC Monsters, an edutainment series for the Asia Pacific market. Co-funded by Malaysia’s Ministry of Science, Technology & Innovation’s E-Content Grant, it will air on Turner’s kids’ networks in January 2012.
• Marathon Media, a Zodiac Kids company, signed a co-production deal with Scrawl, one of Southeast Asia’s leading animation studios to produce the animation series Star Princess, in association with France Televisions and Disney Channel France.
• XH Digital Film & TV from China sold Adventure of Momoking and Adventure of 12 Chinese Zodiacs to Workpoint Entertainment from Thailand, and Smart Kid and Adventure of 12 Chinese Zodiacs to PT Karyamegah Adijiaya from Indonesia.
Delegates also gave this year’s conference line-up the thumbs-up, which included the keynote session by leading formats creator, Dick de Rijk, and a series of spotlight sessions which opened the window on the growing territories of China and Malaysia.
The Media Leader’s Forum, organised in collaboration with Media Alliance, brought together over 40 Asian media industry leaders and multilateral institutions who found the forum on climate change issues and the critical role of media thought-provoking and acute.
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For more information, please contact:
Ms Joyce CHUA
Assistant Project Manager
Asia Television Forum